Police

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Police was born in Italy in 1983 as an eyewear brand with a rebellious, urban identity inspired by pop culture and the idea of non-conformist style. It later expanded into a broader lifestyle portfolio, including fragrance. The To Be family became especially recognisable through its skull-shaped bottles, while the scents range from aromatic and woody to sweet, spicy and patchouli-led profiles for men and women. Police perfume is aspirational in a deliberately unconventional way: it sells attitude, visual identity and accessible Italian lifestyle rather than old-maison refinement.