United Colours of Benetton

About

Benetton was founded in Italy in 1965 and became internationally known for colourful knitwear, youthful fashion and advertising that promoted a distinctly inclusive, global identity. Fragrance is a later lifestyle extension, but collections such as Colors, Sisterland and United Dreams translate the brand’s optimism effectively through bright fruits, florals, aromatics and woods. United Colors of Benetton perfume is aspirational in a democratic rather than exclusive sense: expressive Italian lifestyle and individuality offered without the status barriers associated with traditional luxury houses.