DAMAGED HAIR

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Damaged hair often feels dry, brittle, or rough, and can be caused by things like heat styling, bleaching, over-washing, or environmental stressors. It usually means the hair cuticle has been weakened, making strands more prone to breakage. The good news? With the right care—think hydrating masks, gentle cleansers, and strengthening treatments—your hair can start to feel soft, healthy, and glossy again.