AI visibility in Hardware (United States)
68% of 134 Hardware category terms show an AI Overview in United States. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.
Based on 134 Hardware category terms we measure in United States, each recorded once (latest 2026/10/12). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure
Who gets cited
Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.
- Shopify store 5%
- Retailer 15%
- Marketplace 14%
- Video 31%
- Forum 2%
- Social 1%
- Reference 19%
- Publisher 4%
- Other 9%
Most-cited sources
| Source | Kind | Citations | Terms | DR |
|---|---|---|---|---|
| youtube.com | Video | 123 | 62 | 70+ |
| en.wikipedia.org | Reference | 42 | 40 | 70+ |
| homedepot.com | Marketplace | 21 | 21 | 70+ |
| lowes.com | Marketplace | 18 | 16 | 70+ |
| merriam-webster.com | Reference | 9 | 9 | 70+ |
| amazon.com | Marketplace | 8 | 8 | 70+ |
| reddit.com | Forum | 6 | 6 | 70+ |
| dictionary.cambridge.org | Reference | 4 | 4 | 70+ |
| britannica.com | Reference | 4 | 4 | 70+ |
| cdc.gov | Reference | 4 | 4 | 70+ |
| osha.gov | Reference | 4 | 3 | 70+ |
| walmart.com | Marketplace | 3 | 3 | 70+ |
| consumerreports.org | Retailer | 3 | 3 | 70+ |
| facebook.com | Social | 3 | 3 | 70+ |
| dictionary.com | Reference | 2 | 2 | 70+ |
| lenovo.com | Other | 2 | 2 | 70+ |
| homeoutlet.com | Retailer | 2 | 2 | 50–69 |
| te.com | Retailer | 2 | 2 | 70+ |
| alpinehearingprotection.com | Shopify store | 2 | 2 | 50–69 |
| grainger.com | Retailer | 2 | 2 | 70+ |
| my.clevelandclinic.org | Other | 2 | 2 | 70+ |
| m.youtube.com | Video | 2 | 2 | 70+ |
| thespruce.com | Publisher | 2 | 2 | 70+ |
| collinsdictionary.com | Reference | 2 | 2 | 70+ |
| 3m.com | Other | 2 | 2 | 70+ |
Shopify stores cited
| Store | Citations | Terms | DR | Visits / mo |
|---|---|---|---|---|
| Alpine Hearing Protectionalpinehearingprotection.com | 2 | 2 | 50–69 | 131K |
| Lawson Productslawsonproducts.com | 2 | 2 | 30–49 | 51.4K |
| GIK Acousticsgikacoustics.com | 1 | 1 | 50–69 | 85.4K |
| The Sink Boutiquethesinkboutique.com | 1 | 1 | 30–49 | 34.8K |
| Stone Harbor Hardwarestoneharborhardware.com | 1 | 1 | <30 | 20.7K |
| Stoggles, Inc.stoggles.com | 1 | 1 | 30–49 | 78.3K |
| HITACHIYA USAhitachiyausa.com | 1 | 1 | <30 | 6.5K |
| PlugYourHoles.complugyourholes.com | 1 | 1 | <30 | 62.7K |
| Steelman Toolssteelmantools.com | 1 | 1 | <30 | 29.7K |
| Outbaxoutbax.com.au | 1 | 1 | 30–49 | 44.2K |
| OUPESoupes.com | 1 | 1 | 30–49 | 204.9K |
| Woodcraftwoodcraft.com | 1 | 1 | 70+ | 1.3M |
| Big Berkey Water Filter Systemsbigberkeywaterfilters.com | 1 | 1 | 50–69 | 28.6K |
| HammerHead®theshowerheadstore.com | 1 | 1 | 30–49 | 97.3K |
| Maverick Abrasivesmaverickabrasives.com | 1 | 1 | <30 | 15.2K |
| Lifting Equipment Store USAliftingequipmentstore.us | 1 | 1 | <30 | 40.5K |
| Teodor Vanities United Statesteodorvanities.com | 1 | 1 | <30 | 40.8K |
| Buildmatbuildmat.com.au | 1 | 1 | 50–69 | 415.4K |
| SK Tools USA, LLCsktools.com | 1 | 1 | 30–49 | 32.1K |
Collection pages cited
The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.
| Page | Citations | Words | Products | FAQ | DR |
|---|---|---|---|---|---|
| Alpine Hearing ProtectionAlpine Hearing Protection · ear protection, hearing protection | 2 | 429 | 7 | Yes | 50–69 |
| Occupational Safety and Health Administration (.gov)osha.gov · personal protective equipment, safety equipment | 2 | 354 | 0 | No | 70+ |
| USA TODAY 10BEST10best.usatoday.com · shower filters | 1 | 0 | 3 | No | 70+ |
| Alltools Geelongalltoolsgeelong.com.au · mallets | 1 | 273 | 0 | Yes | <30 |
| Mr. Steamblog.mrsteam.com · showers | 1 | 1113 | 0 | No | 50–69 |
| Pressure Gaugesblueribboncorp.com · pressure gauges | 1 | 2365 | 3 | No | <30 |
| Cambridge Dictionarydictionary.cambridge.org · measuring | 1 | 762 | 0 | No | 70+ |
| William & Mary Fencingfencing.pages.wm.edu · fencing | 1 | 330 | 0 | No | 70+ |
| Affordable Bathroom Sink Options | Home Outlethomeoutlet.com · bathroom sinks | 1 | 5 | 20 | Yes | 50–69 |
| Home Outlethomeoutlet.com · interior doors | 1 | 6 | 21 | Yes | 50–69 |
| Lifting Equipment Store USALifting Equipment Store USA · shackles | 1 | 776 | 25 | No | <30 |
| PlugYourHoles.comPlugYourHoles.com · plugs | 1 | 269 | 52 | No | <30 |
| Hondapowerequipment.honda.com · generators | 1 | 824 | 0 | No | 70+ |
| SK Tools USA, LLCSK Tools USA, LLC · wrenches | 1 | 3 | 32 | No | 30–49 |
| Plumbing Tools – Steelman ToolsSteelman Tools · plumbing tools | 1 | 27 | 24 | No | <30 |
| StogglesStoggles, Inc. · eye protection | 1 | 219 | 48 | No | 30–49 |
| Teodor VanitiesTeodor Vanities United States · vanities | 1 | 750 | 36 | No | <30 |
| Bathroom Sinks: Vessel, Undermount & Wall-Mount | The Sink BoutiqueThe Sink Boutique · bathroom sinks | 1 | 179 | 33 | Yes | 30–49 |
| ValveManvalveman.com · ball valves | 1 | 1910 | 8 | No | 30–49 |
| Ace Hardwareacehardware.com · hand tools | 1 | 552 | 0 | No | 70+ |
| American Board of Cosmetic Surgeryamericanboardcosmeticsurgery.org · fillers | 1 | 2197 | 0 | Yes | 70+ |
| American Optometric Association (AOA)aoa.org · eye protection | 1 | 1720 | 0 | No | 70+ |
| The History of Taps - AUSAausa.org · taps | 1 | 3317 | 0 | No | 70+ |
| Cable Ties and Morecabletiesandmore.com · cable management | 1 | 1961 | 0 | No | 30–49 |
| What is a router?cloudflare.com · routers | 1 | 1224 | 39 | No | 70+ |
| Collins Dictionarycollinsdictionary.com · safety | 1 | 1419 | 0 | No | 70+ |
| Compressor Worldcompressorworld.com · compressors | 1 | 369 | 1022 | No | 30–49 |
| Consumer Reportsconsumerreports.org · generators | 1 | 2555 | 4 | No | 70+ |
| CPO Power Toolscpopowertools.com · electrical tools | 1 | 124 | 0 | No | 30–49 |
| www.cromwell.rocromwell.ro · mallets | 1 | 911 | 0 | No | <30 |
Terms
The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.
| Term | Demand | AI Overview (when recorded) | Citations | Stores cited |
|---|---|---|---|---|
| generators | 100k+ | Yes | 7 | 0 |
| grinder | 100k+ | Yes | 8 | 0 |
| construction | 100k+ | No | 0 | 0 |
| tape measure | 10k–100k | No | 0 | 0 |
| insulation | 10k–100k | Yes | 2 | 0 |
| ladder | 10k–100k | Yes | 2 | 0 |
| safety | 10k–100k | Yes | 5 | 0 |
| landscaping | 10k–100k | Yes | 0 | 0 |
| pliers | 10k–100k | Yes | 2 | 0 |
| tiles | 10k–100k | No | 0 | 0 |
| laminate flooring | 10k–100k | Yes | 3 | 0 |
| flooring | 10k–100k | No | 0 | 0 |
| batteries | 10k–100k | No | 0 | 0 |
| plumbing | 10k–100k | No | 0 | 0 |
| bits | 10k–100k | Yes | 8 | 0 |
| washers | 10k–100k | Yes | 4 | 0 |
| drills | 10k–100k | Yes | 3 | 0 |
| fencing | 10k–100k | Yes | 3 | 0 |
| jet | 10k–100k | Yes | 2 | 0 |
| roofing | 10k–100k | No | 0 | 0 |
| trim | 10k–100k | No | 0 | 0 |
| bathroom sinks | 10k–100k | Yes | 7 | 1 |
| wire | 10k–100k | Yes | 5 | 0 |
| safety glasses | 10k–100k | No | 0 | 0 |
| shower heads | 10k–100k | Yes | 5 | 0 |
| inverters | 10k–100k | Yes | 3 | 0 |
| cement | 10k–100k | Yes | 3 | 0 |
| cable management | 10k–100k | Yes | 5 | 0 |
| hardware | 10k–100k | No | 0 | 0 |
| interior doors | 10k–100k | Yes | 4 | 0 |
How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.
Computed 2026/11/02. Recomputed nightly. Domain ratings are shown as bands.
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