AI visibility in Health & Beauty (United States)
82% of 383 Health & Beauty category terms show an AI Overview in United States. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.
Based on 383 Health & Beauty category terms we measure in United States, each recorded once (latest 2026/10/12). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure
Who gets cited
Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.
- Shopify store 9%
- Retailer 16%
- Marketplace 4%
- Video 23%
- Forum 2%
- Social 2%
- Reference 29%
- Publisher 6%
- Other 10%
Most-cited sources
| Source | Kind | Citations | Terms | DR |
|---|---|---|---|---|
| youtube.com | Video | 279 | 160 | 70+ |
| en.wikipedia.org | Reference | 112 | 110 | 70+ |
| amazon.com | Marketplace | 28 | 28 | 70+ |
| webmd.com | Reference | 24 | 23 | 70+ |
| reddit.com | Forum | 23 | 22 | 70+ |
| medlineplus.gov | Reference | 23 | 20 | 70+ |
| mayoclinic.org | Reference | 23 | 22 | 70+ |
| healthline.com | Reference | 22 | 21 | 70+ |
| my.clevelandclinic.org | Retailer | 22 | 22 | 70+ |
| merriam-webster.com | Reference | 17 | 17 | 70+ |
| walmart.com | Marketplace | 16 | 14 | 70+ |
| allure.com | Publisher | 14 | 14 | 70+ |
| ulta.com | Retailer | 13 | 13 | 70+ |
| byrdie.com | Publisher | 13 | 13 | 70+ |
| cerave.com | Retailer | 12 | 10 | 70+ |
| facebook.com | Social | 11 | 11 | 70+ |
| instagram.com | Social | 11 | 11 | 70+ |
| nytimes.com | Publisher | 11 | 11 | 70+ |
| cdc.gov | Reference | 11 | 11 | 70+ |
| sephora.com | Retailer | 9 | 9 | 70+ |
| goodrx.com | Other | 9 | 8 | 70+ |
| pmc.ncbi.nlm.nih.gov | Reference | 9 | 9 | 70+ |
| health.harvard.edu | Reference | 9 | 9 | 70+ |
| dictionary.cambridge.org | Reference | 8 | 8 | 70+ |
| fda.gov | Reference | 8 | 8 | 70+ |
Shopify stores cited
| Store | Citations | Terms | DR | Visits / mo |
|---|---|---|---|---|
| Dermalogicadermalogica.com | 5 | 5 | 70+ | 548.4K |
| Cornbread Hemp®cornbreadhemp.com | 3 | 2 | 50–69 | 250.6K |
| Primally Pureprimallypure.com | 2 | 2 | 70+ | 497.8K |
| SABONus.sabon.com | 2 | 2 | 30–49 | 17.4K |
| MUTHAmutha.com | 2 | 2 | 30–49 | 29.7K |
| Well Peoplewellpeople.com | 2 | 2 | 50–69 | 47.1K |
| Fragrancelord.comfragrancelord.com | 2 | 2 | 30–49 | 192.9K |
| Fulton & Roarkfultonandroark.com | 2 | 1 | 50–69 | 148K |
| Fragrance Outletfragranceoutlet.com | 2 | 2 | 50–69 | 265.7K |
| Rude Cosmeticsrudecosmetics.com | 2 | 2 | 30–49 | 47.5K |
| Celestial Seasoningscelestialseasonings.com | 2 | 2 | 50–69 | 65.4K |
| SprayGunnerspraygunner.com | 2 | 1 | 30–49 | 117.2K |
| Braggbragg.com | 1 | 1 | 50–69 | 95.3K |
| New England Shaving Companynewenglandshaving.com | 1 | 1 | <30 | 32.3K |
| Noodle & Boonoodleandboo.com | 1 | 1 | 50–69 | 51.9K |
| MDSolarSciences™mdsolarsciences.com | 1 | 1 | 30–49 | 19.6K |
| Absolute New Yorkabsolutenewyork.com | 1 | 1 | 30–49 | 43.1K |
| Alcone Companyalconemakeup.com | 1 | 1 | 30–49 | 47.7K |
| Neo G USAneo-g.com | 1 | 1 | <30 | 83.3K |
| Dukhni - Islamic Scents of Arabia الروائح الإسلامية العربية (USA)dukhni.us | 1 | 1 | <30 | 13K |
| Johnny Slicksjohnnyslicks.com | 1 | 1 | 50–69 | 101.3K |
| LaBellePerfumeslabelleperfumes.com | 1 | 1 | 30–49 | 254.1K |
| OSEA® Malibuoseamalibu.com | 1 | 1 | 70+ | 379.9K |
| Dot & Keydotandkey.com | 1 | 1 | 50–69 | 4.2M |
| mCaffeinemcaffeine.com | 1 | 1 | 30–49 | 2.8M |
Collection pages cited
The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.
| Page | Citations | Words | Products | FAQ | DR |
|---|---|---|---|---|---|
| Celestial SeasoningsCelestial Seasonings · herbal tea, herbal teas | 2 | 280 | 76 | Yes | 50–69 |
| Rude CosmeticsRude Cosmetics · eyeshadow palette, eyeshadow palettes | 2 | 0 | 42 | Yes | 30–49 |
| CeraVecerave.com · face moisturizer, moisturizers | 2 | 1769 | 5 | No | 70+ |
| DermalogicaDermalogica · moisturizer, moisturizers | 2 | 83 | 23 | Yes | 70+ |
| Dysondyson.com · hair dryer, hair dryers | 2 | 980 | 5 | No | 70+ |
| Health.comhealth.com · electric toothbrush, electric toothbrushes | 2 | 3258 | 1 | No | 70+ |
| National Eye Institute (.gov)nei.nih.gov · eye, eyes | 2 | 166 | 0 | No | 70+ |
| Sephorasephora.com · hair care, hair products | 2 | 9 | 0 | No | 70+ |
| 1st Phorm1st Phorm · fat burners | 1 | 1161 | 24 | Yes | 70+ |
| Absolute New YorkAbsolute New York · beauty tools | 1 | 47 | 34 | No | 30–49 |
| Alcone CompanyAlcone Company · beauty tools | 1 | 9 | 62 | No | 30–49 |
| BIOGENAbiogena.com · gut health supplements | 1 | 2690 | 80 | No | 70+ |
| DoorDash Blogblog.doordash.com · press on nails | 1 | 3705 | 10 | Yes | 70+ |
| Brain Foundationbrainfoundation.org.au · brain health | 1 | 1707 | 0 | No | 50–69 |
| ChantecailleChantecaille · eye shadow | 1 | 6 | 29 | No | 50–69 |
| ExxonMobilcorporate.exxonmobil.com · lubricants | 1 | 757 | 0 | No | 70+ |
| Coveteurcoveteur.com · lip tint | 1 | 1280 | 5 | No | 70+ |
| Clean Face Oils | Credo BeautyCredo · face oils | 1 | 627 | 27 | Yes | 70+ |
| Cremo CompanyCremo US · shaving cream | 1 | 237 | 13 | No | 50–69 |
| The Center for Holistic Dental Medicine | Dr. Glenn MacFarlanedrglennmacfarlane.com · toothpaste | 1 | 338 | 0 | No | <30 |
| Dukhni USADukhni - Islamic Scents of Arabia الروائح الإسلامية العربية (USA) · attar | 1 | 28 | 4 | No | <30 |
| Wiktionary, the free dictionaryen.wiktionary.org · repair | 1 | 2334 | 0 | No | 70+ |
| Wiktionary, the free dictionaryen.wiktionary.org · sample | 1 | 2150 | 0 | No | 70+ |
| Examine.comexamine.com · creatine | 1 | 403 | 0 | Yes | 70+ |
| Fish Oil benefits, dosage, and side effectsexamine.com · fish oil | 1 | 369 | 0 | Yes | 70+ |
| Examine.comexamine.com · iron | 1 | 569 | 0 | Yes | 70+ |
| Examine.comexamine.com · vitamin e | 1 | 494 | 0 | No | 70+ |
| Vitamin K benefits, dosage, and side effectsexamine.com · vitamin k | 1 | 384 | 0 | Yes | 70+ |
| Fedco Seedsfedcoseeds.com · cranberry | 1 | 262 | 0 | No | 50–69 |
| Food Processing Factsfoodprocessingfacts.org · ingredients | 1 | 773 | 0 | No | <30 |
Terms
The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.
| Term | Demand | AI Overview (when recorded) | Citations | Stores cited |
|---|---|---|---|---|
| creatine | 100k+ | Yes | 5 | 0 |
| britney spears | 100k+ | No | 0 | 0 |
| magnesium | 100k+ | Yes | 4 | 0 |
| collagen supplements | 100k+ | Yes | 6 | 0 |
| protein powder | 100k+ | Yes | 4 | 1 |
| nails | 100k+ | No | 0 | 0 |
| red light therapy | 100k+ | Yes | 9 | 0 |
| calcium supplements | 100k+ | Yes | 3 | 0 |
| jack black | 100k+ | No | 0 | 0 |
| vitamins and supplements | 100k+ | Yes | 2 | 0 |
| exercise | 100k+ | Yes | 3 | 0 |
| vitamin d | 100k+ | Yes | 3 | 0 |
| collagen | 100k+ | Yes | 2 | 0 |
| hyaluronic acid | 100k+ | Yes | 2 | 0 |
| massage | 100k+ | No | 0 | 0 |
| mental health | 100k+ | No | 0 | 0 |
| salicylic acid | 100k+ | Yes | 3 | 0 |
| jean paul gaultier | 100k+ | Yes | 3 | 0 |
| heart health | 100k+ | Yes | 5 | 0 |
| cologne | 100k+ | Yes | 2 | 0 |
| vitamin c | 100k+ | Yes | 2 | 0 |
| eye | 100k+ | Yes | 3 | 0 |
| zinc | 100k+ | Yes | 5 | 0 |
| perfume | 100k+ | Yes | 2 | 0 |
| collagen peptides | 100k+ | Yes | 2 | 0 |
| energy | 100k+ | Yes | 3 | 0 |
| health | 100k+ | Yes | 5 | 0 |
| eyes | 100k+ | Yes | 3 | 0 |
| pregnancy | 100k+ | No | 0 | 0 |
| iron | 100k+ | Yes | 5 | 0 |
How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.
Computed 2026/11/02. Recomputed nightly. Domain ratings are shown as bands.
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