AI visibility in Mature (United States)

73% of 15 Mature category terms show an AI Overview in United States. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.

This report covers too few terms to be published; it is shown for completeness.

Category terms measured
15
Show an AI Overview
73%
Sources cited
53
Citations on directory stores
13%

Based on 15 Mature category terms we measure in United States, each recorded once (latest 2026/09/28). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure

Who gets cited

Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.

  • Shopify store 13%
  • Retailer 9%
  • Marketplace 38%
  • Video 19%
  • Reference 11%
  • Publisher 8%
  • Other 2%

Most-cited sources

SourceKindCitationsTermsDR
amazon.comMarketplace15770+
youtube.comVideo10870+
en.wikipedia.orgReference4470+
myplusone.comShopify store4430–49
walmart.comMarketplace3270+
webmd.comReference2270+
hims.comPublisher2270+
spencersonline.comRetailer2250–69
us.amazon.comMarketplace1170+
allure.comPublisher1170+
goop.comRetailer1170+
gq.comPublisher1170+
dame.comShopify store1150–69
amazon.co.ukMarketplace1170+
glamour.comRetailer1170+
huntercompany.comShopify store11<30
safariland.comShopify store1170+
nymag.comOther1170+
magicwandoriginal.comRetailer1150–69

Shopify stores cited

StoreCitationsTermsDRVisits / mo
plusOnemyplusone.com4430–49316.2K
Dame Productsdame.com1150–69241.2K
Hunter Companyhuntercompany.com11<3035.3K
Safarilandsafariland.com1170+665.2K

Collection pages cited

The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.

PageCitationsWordsProductsFAQDR
Dame ProductsDame Products · glass dildos198130Yes50–69
Goopgoop.com · clitoral vibrators13780No70+
plusOneplusOne · anal toys180423Yes30–49
plusOneplusOne · butt plugs189623Yes30–49
plusOneplusOne · clitoral vibrators189633Yes30–49
Glamourglamour.com · g spot vibrators129092No70+
The Hunter CompanyHunter Company · holsters11345No<30
Spencer'sspencersonline.com · clitoral vibrators18840No50–69
Spencer'sspencersonline.com · wand vibrators16810No50–69

Terms

The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.

TermDemandAI Overview (when recorded)CitationsStores cited
anal beads10k–100kYes30
butt plugs10k–100kYes21
cock rings10k–100kYes50
nipple clamps10k–100kNo00
anal toys1k–10kYes41
rifle scopes1k–10kNo00
holsters1k–10kYes32
penis rings1k–10kNo00
glass dildos1k–10kYes41
prostate massagers1k–10kYes40
vibrating cock rings1k–10kNo00
couples vibrators1k–10kYes10
wand vibrators1k–10kYes61
clitoral vibrators1k–10kYes51
g spot vibrators1k–10kYes50

How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.

Computed 2026/11/02. Recomputed nightly. Domain ratings are shown as bands.

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