AI visibility in Media (United States)
79% of 29 Media category terms show an AI Overview in United States. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.
Based on 29 Media category terms we measure in United States, each recorded once (latest 2026/10/12). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure
Who gets cited
Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.
- Shopify store 1%
- Retailer 19%
- Marketplace 1%
- Video 23%
- Forum 1%
- Reference 43%
- Publisher 4%
- Other 7%
Most-cited sources
| Source | Kind | Citations | Terms | DR |
|---|---|---|---|---|
| youtube.com | Video | 21 | 11 | 70+ |
| en.wikipedia.org | Reference | 17 | 13 | 70+ |
| dictionary.cambridge.org | Reference | 6 | 6 | 70+ |
| merriam-webster.com | Reference | 4 | 4 | 70+ |
| britannica.com | Reference | 4 | 4 | 70+ |
| exploration.org | Retailer | 2 | 1 | 50–69 |
| visitwichita.com | Retailer | 2 | 1 | 50–69 |
| nypl.org | Other | 2 | 2 | 70+ |
| dictionary.com | Reference | 2 | 2 | 70+ |
| gadventures.com | Retailer | 1 | 1 | 70+ |
| wichita.kidcityguide.com | Retailer | 1 | 1 | <30 |
| history.com | Publisher | 1 | 1 | 70+ |
| kids.nationalgeographic.com | Retailer | 1 | 1 | 70+ |
| nps.gov | Reference | 1 | 1 | 70+ |
| wccls.bibliocommons.com | Other | 1 | 1 | 70+ |
| flyleafbooks.com | Retailer | 1 | 1 | 50–69 |
| reddit.com | Forum | 1 | 1 | 70+ |
| nytimes.com | Publisher | 1 | 1 | 70+ |
| legacybox.com | Shopify store | 1 | 1 | 50–69 |
| investor.gov | Reference | 1 | 1 | 70+ |
| scientificamerican.com | Publisher | 1 | 1 | 70+ |
| bestbuy.com | Marketplace | 1 | 1 | 70+ |
| moviesunlimited.com | Retailer | 1 | 1 | 50–69 |
| diabolikdvd.com | Retailer | 1 | 1 | 50–69 |
| collinsdictionary.com | Reference | 1 | 1 | 70+ |
Shopify stores cited
| Store | Citations | Terms | DR | Visits / mo |
|---|---|---|---|---|
| Legacyboxlegacybox.com | 1 | 1 | 50–69 | 271.3K |
Collection pages cited
The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.
| Page | Citations | Words | Products | FAQ | DR |
|---|---|---|---|---|---|
| Cambridge Dictionarydictionary.cambridge.org · programs | 1 | 1390 | 0 | No | 70+ |
| Exploration Placeexploration.org · adventures | 1 | 3481 | 0 | No | 50–69 |
| National Geographic Kidskids.nationalgeographic.com · black history month | 1 | 495 | 0 | No | 70+ |
| Science Councilsciencecouncil.org · science | 1 | 1089 | 0 | No | 50–69 |
| Carnegie Halltimeline.carnegiehall.org · hip hop | 1 | 2820 | 0 | No | 70+ |
| Kid City Guidewichita.kidcityguide.com · adventures | 1 | 110 | 0 | No | <30 |
| KU Writing Centerwriting.ku.edu · writing | 1 | 331 | 0 | No | 70+ |
| Magazines Directmagazinesdirect.com · magazines | 1 | 179 | 0 | No | 70+ |
| Visit Wichitavisitwichita.com · adventures | 1 | 207 | 0 | No | 50–69 |
| Visit Wichitavisitwichita.com · adventures | 1 | 1415 | 0 | No | 50–69 |
| NPR's 100 Best Books For Young Readers: Shoppable List | Flyleaf Booksflyleafbooks.com · books for kids | 1 | 0 | 0 | No | 50–69 |
| Harvard Universityharvard.edu · programs | 1 | 0 | 0 | No | 70+ |
Terms
The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.
| Term | Demand | AI Overview (when recorded) | Citations | Stores cited |
|---|---|---|---|---|
| videos | 100k+ | Yes | 0 | 0 |
| science | 100k+ | Yes | 4 | 0 |
| american football | 100k+ | Yes | 1 | 0 |
| elton john | 100k+ | No | 0 | 0 |
| pop | 100k+ | Yes | 5 | 0 |
| rock | 100k+ | No | 0 | 0 |
| black history month | 100k+ | Yes | 5 | 0 |
| writing | 10k–100k | Yes | 5 | 0 |
| coloring books | 10k–100k | No | 0 | 0 |
| action | 10k–100k | No | 0 | 0 |
| vinyl records | 10k–100k | No | 0 | 0 |
| resources | 10k–100k | Yes | 3 | 0 |
| alternative | 10k–100k | Yes | 2 | 0 |
| science fiction | 10k–100k | Yes | 3 | 0 |
| cds | 10k–100k | Yes | 2 | 0 |
| magazine | 10k–100k | Yes | 1 | 0 |
| martial arts | 10k–100k | Yes | 5 | 0 |
| kids books | 10k–100k | Yes | 1 | 0 |
| magazines | 10k–100k | Yes | 2 | 0 |
| hip hop | 10k–100k | Yes | 3 | 0 |
| dvd | 10k–100k | Yes | 2 | 0 |
| adventures | 10k–100k | Yes | 6 | 0 |
| books for kids | 10k–100k | Yes | 5 | 0 |
| cassette | 1k–10k | Yes | 4 | 1 |
| electronic | 1k–10k | Yes | 4 | 0 |
| programs | 1k–10k | Yes | 5 | 0 |
| art books | 1k–10k | No | 0 | 0 |
| board books | 1k–10k | Yes | 0 | 0 |
| dvds | 1k–10k | Yes | 6 | 0 |
How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.
Computed 2026/11/02. Recomputed nightly. Domain ratings are shown as bands.
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