AI visibility in Office Supplies (United States)
58% of 31 Office Supplies category terms show an AI Overview in United States. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.
Based on 31 Office Supplies category terms we measure in United States, each recorded once (latest 2026/09/14). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure
Who gets cited
Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.
- Shopify store 16%
- Retailer 16%
- Marketplace 7%
- Video 22%
- Forum 5%
- Social 4%
- Reference 17%
- Publisher 7%
- Other 7%
Most-cited sources
| Source | Kind | Citations | Terms | DR |
|---|---|---|---|---|
| youtube.com | Video | 17 | 11 | 70+ |
| en.wikipedia.org | Reference | 10 | 8 | 70+ |
| reddit.com | Forum | 4 | 4 | 70+ |
| facebook.com | Social | 3 | 3 | 70+ |
| amazon.com | Marketplace | 3 | 3 | 70+ |
| merriam-webster.com | Reference | 3 | 3 | 70+ |
| jetpens.com | Publisher | 2 | 2 | 70+ |
| papier.com | Retailer | 2 | 2 | 70+ |
| riflepaperco.com | Shopify store | 2 | 2 | 70+ |
| unibrands.co | Shopify store | 2 | 2 | 30–49 |
| pulpaddiction.com.au | Shopify store | 1 | 1 | <30 |
| cross.com | Shopify store | 1 | 1 | 50–69 |
| sakurafountainpengallery.com | Retailer | 1 | 1 | 30–49 |
| ubuy.com.zm | Retailer | 1 | 1 | 30–49 |
| ubuy.ec | Other | 1 | 1 | 30–49 |
| thepencompany.com | Publisher | 1 | 1 | 30–49 |
| parkerpens.brandeditems.com | Retailer | 1 | 1 | 30–49 |
| support.mozilla.org | Other | 1 | 1 | 70+ |
| galison.com | Shopify store | 1 | 1 | 50–69 |
| smokea.com | Shopify store | 1 | 1 | 30–49 |
| lume.com | Retailer | 1 | 1 | 30–49 |
| avery.com | Retailer | 1 | 1 | 70+ |
| thevirtualinstructor.com | Publisher | 1 | 1 | 50–69 |
| walmart.com | Marketplace | 1 | 1 | 70+ |
| ohuhu.com | Shopify store | 1 | 1 | 50–69 |
Shopify stores cited
| Store | Citations | Terms | DR | Visits / mo |
|---|---|---|---|---|
| Rifle Paper Co.riflepaperco.com | 2 | 2 | 70+ | 923.9K |
| uniballunibrands.co | 2 | 2 | 30–49 | 221.5K |
| Pulp Addictionpulpaddiction.com.au | 1 | 1 | <30 | 111.5K |
| A.T. Crosscross.com | 1 | 1 | 50–69 | 182.3K |
| Galisongalison.com | 1 | 1 | 50–69 | 102.3K |
| SMOKEA®smokea.com | 1 | 1 | 30–49 | — |
| Ohuhuohuhu.com | 1 | 1 | 50–69 | 604K |
| Paper Sourcepapersource.com | 1 | 1 | 70+ | 428.4K |
| Pentel of America, Ltd.pentel.com | 1 | 1 | 50–69 | 210.5K |
| Sticky Brandthestickybrand.com | 1 | 1 | 30–49 | 280.7K |
Collection pages cited
The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.
| Page | Citations | Words | Products | FAQ | DR |
|---|---|---|---|---|---|
| Rifle Paper Co.Rifle Paper Co. · journals, journals and notebooks | 2 | 672 | 51 | Yes | 70+ |
| CrossA.T. Cross · ballpoint pens | 1 | 2239 | 33 | Yes | 50–69 |
| OhuhuOhuhu · markers | 1 | 0 | 19 | No | 50–69 |
| Scriveinerscriveiner.com · rollerball pens | 1 | 35 | 25 | No | 30–49 |
| SmokeaSMOKEA® · cartridges | 1 | 2070 | 27 | No | 30–49 |
| GalisonGalison · bookmarks | 1 | 834 | 0 | Yes | 50–69 |
| Lumelume.com · cartridges | 1 | 209 | 0 | No | 30–49 |
| Paper SourcePaper Source · journals and notebooks | 1 | 646 | 48 | No | 70+ |
| Papierpapier.com · journals and notebooks | 1 | 291 | 1 | No | 70+ |
| Papierpapier.com · journals | 1 | 308 | 1 | No | 70+ |
| Pentel of AmericaPentel of America, Ltd. · mechanical pencils | 1 | 6 | 79 | No | 50–69 |
| uni Brands Corporationuniball · mechanical pencils | 1 | 239 | 10 | No | 30–49 |
| uni Brands Corporationuniball · rollerball pens | 1 | 233 | 10 | No | 30–49 |
Terms
The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.
| Term | Demand | AI Overview (when recorded) | Citations | Stores cited |
|---|---|---|---|---|
| notebook | 100k+ | Yes | 4 | 0 |
| bookmarks | 10k–100k | Yes | 5 | 1 |
| stickers | 10k–100k | Yes | 2 | 1 |
| markers | 10k–100k | Yes | 3 | 1 |
| 10k–100k | Yes | 3 | 0 | |
| mechanical pencils | 10k–100k | Yes | 4 | 2 |
| notebooks | 10k–100k | No | 0 | 0 |
| pencils | 10k–100k | No | 0 | 0 |
| colored pencils | 10k–100k | No | 0 | 0 |
| planners | 10k–100k | No | 0 | 0 |
| gel pens | 10k–100k | Yes | 2 | 0 |
| journals | 10k–100k | Yes | 3 | 1 |
| highlighters | 10k–100k | Yes | 3 | 0 |
| dividers | 1k–10k | Yes | 3 | 0 |
| rulers | 1k–10k | Yes | 6 | 0 |
| cartridges | 1k–10k | Yes | 5 | 1 |
| organizers | 1k–10k | No | 0 | 0 |
| erasers | 1k–10k | Yes | 1 | 0 |
| sticker books | 1k–10k | No | 0 | 0 |
| fountain pen ink | 1k–10k | Yes | 2 | 0 |
| notepads | 1k–10k | No | 0 | 0 |
| planner stickers | 1k–10k | No | 0 | 0 |
| 2026 planners | 1k–10k | No | 0 | 0 |
| ballpoint pens | 1k–10k | Yes | 11 | 2 |
| converters | 1k–10k | No | 0 | 0 |
| rollerball pens | 1k–10k | Yes | 5 | 1 |
| tech accessories | 1k–10k | Yes | 3 | 0 |
| brush pens | 100–1k | No | 0 | 0 |
| planner accessories | 100–1k | No | 0 | 0 |
| weekly planners | 100–1k | No | 0 | 0 |
How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.
Computed 2026/09/14. Recomputed nightly. Domain ratings are shown as bands.
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