AI visibility in Sporting Goods (United Kingdom)
25% of 4 Sporting Goods category terms show an AI Overview in United Kingdom. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.
This report covers too few terms to be published; it is shown for completeness.
Based on 4 Sporting Goods category terms we measure in United Kingdom, each recorded once (latest 2026/09/14). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure
Who gets cited
Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.
- Shopify store 40%
- Video 60%
Most-cited sources
| Source | Kind | Citations | Terms | DR |
|---|---|---|---|---|
| youtube.com | Video | 3 | 1 | 70+ |
| saddlesdirect.co.uk | Shopify store | 1 | 1 | <30 |
| premierequine.co.uk | Shopify store | 1 | 1 | 50–69 |
Shopify stores cited
| Store | Citations | Terms | DR | Visits / mo |
|---|---|---|---|---|
| Saddles Directsaddlesdirect.co.uk | 1 | 1 | <30 | 14.3K |
| Premier Equine Int. Ltd.premierequine.co.uk | 1 | 1 | 50–69 | 85K |
Collection pages cited
The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.
| Page | Citations | Words | Products | FAQ | DR |
|---|---|---|---|---|---|
| Saddles DirectSaddles Direct · girths | 1 | 35 | 28 | No | <30 |
| Premier EquinePremier Equine Int. Ltd. · girths | 1 | 34 | 7 | No | 50–69 |
Terms
The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.
| Term | Demand | AI Overview (when recorded) | Citations | Stores cited |
|---|---|---|---|---|
| plasters | 1k–10k | No | 0 | 0 |
| body armour | 1k–10k | No | 0 | 0 |
| girths | 100–1k | Yes | 3 | 2 |
| frame bags | 100–1k | No | 0 | 0 |
How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.
Computed 2026/09/14. Recomputed nightly. Domain ratings are shown as bands.
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