AI visibility in Sporting Goods (United States)
58% of 277 Sporting Goods category terms show an AI Overview in United States. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.
Based on 277 Sporting Goods category terms we measure in United States, each recorded once (latest 2026/10/12). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure
Who gets cited
Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.
- Shopify store 13%
- Retailer 18%
- Marketplace 4%
- Video 29%
- Forum 3%
- Social 2%
- Reference 19%
- Publisher 3%
- Other 9%
Most-cited sources
| Source | Kind | Citations | Terms | DR |
|---|---|---|---|---|
| youtube.com | Video | 208 | 99 | 70+ |
| en.wikipedia.org | Reference | 73 | 67 | 70+ |
| merriam-webster.com | Reference | 21 | 21 | 70+ |
| reddit.com | Forum | 19 | 18 | 70+ |
| dickssportinggoods.com | Other | 12 | 12 | 70+ |
| britannica.com | Reference | 12 | 11 | 70+ |
| rei.com | Publisher | 11 | 11 | 70+ |
| facebook.com | Social | 10 | 10 | 70+ |
| walmart.com | Marketplace | 9 | 9 | 70+ |
| amazon.com | Marketplace | 9 | 9 | 70+ |
| dictionary.com | Reference | 7 | 7 | 70+ |
| outdoorgearlab.com | Retailer | 6 | 6 | 70+ |
| dictionary.cambridge.org | Reference | 6 | 6 | 70+ |
| cyclingweekly.com | Other | 4 | 4 | 70+ |
| garagegymreviews.com | Retailer | 3 | 3 | 70+ |
| roguefitness.com | Retailer | 3 | 3 | 70+ |
| fws.gov | Reference | 3 | 2 | 70+ |
| collinsdictionary.com | Reference | 3 | 3 | 70+ |
| ebsco.com | Retailer | 3 | 2 | 70+ |
| investopedia.com | Other | 3 | 2 | 70+ |
| costco.com | Marketplace | 3 | 3 | 70+ |
| titan.fitness | Shopify store | 2 | 2 | 50–69 |
| instagram.com | Social | 2 | 2 | 70+ |
| olympics.com | Retailer | 2 | 2 | 70+ |
| health.clevelandclinic.org | Retailer | 2 | 2 | 70+ |
Shopify stores cited
| Store | Citations | Terms | DR | Visits / mo |
|---|---|---|---|---|
| Titan Fitnesstitan.fitness | 2 | 2 | 50–69 | 831.7K |
| Life Fitness Shopshop.lifefitness.com | 2 | 2 | 70+ | 133.3K |
| Marcymarcypro.com | 2 | 2 | 30–49 | 76.1K |
| EVELOevelo.com | 2 | 1 | 50–69 | 47.2K |
| BikesOnline USbikesonline.com | 2 | 2 | 50–69 | 450.3K |
| REP Fitnessrepfitness.com | 1 | 1 | 50–69 | 1.8M |
| Sock Dreamssockdreams.com | 1 | 1 | 50–69 | 125.1K |
| Barebellsshop.barebells.com | 1 | 1 | 50–69 | 232.6K |
| American Barbellamericanbarbell.com | 1 | 1 | 30–49 | 24.3K |
| Retrospecretrospec.com | 1 | 1 | 50–69 | 396.5K |
| LITELOK USus.litelok.com | 1 | 1 | 30–49 | 45.8K |
| ROCKBROS-USrockbrosbike.us | 1 | 1 | 30–49 | 165.7K |
| Early Rider® USus.earlyrider.com | 1 | 1 | 30–49 | 41.5K |
| Radio Flyerradioflyer.com | 1 | 1 | 50–69 | 130K |
| SMOKEA®smokea.com | 1 | 1 | 30–49 | 199.3K |
| Legacyboxlegacybox.com | 1 | 1 | 50–69 | 271.3K |
| Cane Creek Cycling Componentscanecreek.com | 1 | 1 | 50–69 | 118.6K |
| Bicycle Warehousebicyclewarehouse.com | 1 | 1 | 30–49 | 212K |
| Planet Cycleryplanetcyclery.com | 1 | 1 | <30 | 57K |
| Berkley Fishingberkley-fishing.com | 1 | 1 | 50–69 | 189.7K |
| Batting Cages Incbattingcagesinc.com | 1 | 1 | 30–49 | 34.3K |
| CDECagescdecages.com | 1 | 1 | <30 | 4.8K |
| Premier Body Armorpremierbodyarmor.com | 1 | 1 | 50–69 | 128.8K |
| SuperStrong Fitnesssuperstrong.co.uk | 1 | 1 | <30 | 33.3K |
| Better Body Equipment Corp.betterbodyequipped.com | 1 | 1 | <30 | 35.8K |
Collection pages cited
The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.
| Page | Citations | Words | Products | FAQ | DR |
|---|---|---|---|---|---|
| Life Fitness ShopLife Fitness Shop · cardio equipment, cardio machines | 2 | 39 | 41 | No | 70+ |
| Department of Energy (.gov)afdc.energy.gov · hybrids | 1 | 402 | 0 | No | 70+ |
| Aipas Electric BikesAipas Bike LLC · off road electric bike | 1 | 706 | 65 | Yes | 30–49 |
| Yoga Accessories: The Must-Haves - Allie Van Fossenallievanfossen.com · yoga accessories | 1 | 1142 | 1 | No | 30–49 |
| American BarbellAmerican Barbell · barbells | 1 | 6 | 38 | No | 30–49 |
| Atlas Snowshoe Companyatlassnowshoe.com · snowshoes | 1 | 71 | 0 | No | 30–49 |
| Honda Automobilesautomobiles.honda.com · hybrids | 1 | 991 | 0 | Yes | 70+ |
| BarBendbarbend.com · bumper plates | 1 | 2737 | 0 | Yes | 70+ |
| Bestway USAbestwayusa.com · air mattress | 1 | 134 | 5 | No | 50–69 |
| Better Body Equipment Corp.Better Body Equipment Corp. · dumbbells | 1 | 409 | 27 | No | <30 |
| Better Trailbettertrail.com · camping chairs | 1 | 12872 | 0 | No | 30–49 |
| Bike Cranksets & Bottom BracketsBicycle Warehouse · bottom brackets | 1 | 399 | 356 | Yes | 30–49 |
| Big Y Fly CoBig Y Fly Co · fly reels | 1 | 19 | 49 | No | 30–49 |
| BIKEPACKING.combikepacking.com · mountain bike handlebars | 1 | 11738 | 29 | No | 70+ |
| BikesOnline USBikesOnline US · gravel bikes | 1 | 8 | 3 | No | 50–69 |
| BikesOnline USBikesOnline US · hardtail mountain bikes | 1 | 11 | 4 | No | 50–69 |
| U.S. News & World Reportcars.usnews.com · hybrids | 1 | 622 | 1 | Yes | 70+ |
| Catch All Tacklecatchalltackle.com · terminal tackle | 1 | 0 | 12 | No | <30 |
| CDE Animal CagesCDECages · cages | 1 | 142 | 11 | No | <30 |
| Cherry Lane Theatrecherrylanetheatre.org · shifters | 1 | 104 | 0 | No | 30–49 |
| DeFeetDeFeet · cycling socks | 1 | 320 | 83 | No | 30–49 |
| Cambridge Dictionarydictionary.cambridge.org · regulators | 1 | 1022 | 0 | No | 70+ |
| Douglas Outdoorsdouglasoutdoors.com · rods | 1 | 191 | 0 | No | 50–69 |
| Electric Bike Reviewelectricbikereview.com · electric bikes | 1 | 13423 | 0 | No | 50–69 |
| Extreme Training EquipmentExtreme Training Equipment · weights | 1 | 130 | 123 | No | 30–49 |
| Field of Mars Environmental Education Centrefieldofmar-e.schools.nsw.gov.au · fly | 1 | 1508 | 0 | No | 70+ |
| FitnessFactory.comfitnessfactory.com · cardio equipment | 1 | 1887 | 160 | Yes | 30–49 |
| The 14 Best Camping Lanterns of 2026 | Tested by GearJunkiegearjunkie.com · camping lights | 1 | 12477 | 0 | No | 70+ |
| Gopher Sportgophersport.com · footballs | 1 | 814 | 0 | No | 50–69 |
| gotraxGOTRAX · electric scooters | 1 | 455 | 18 | Yes | 50–69 |
Terms
The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.
| Term | Demand | AI Overview (when recorded) | Citations | Stores cited |
|---|---|---|---|---|
| map | 100k+ | No | 0 | 0 |
| time | 100k+ | No | 0 | 0 |
| horse | 100k+ | Yes | 5 | 0 |
| volleyball | 100k+ | No | 0 | 0 |
| electric bikes | 100k+ | Yes | 3 | 0 |
| electric scooters | 100k+ | Yes | 3 | 1 |
| radar | 100k+ | No | 0 | 0 |
| treadmills | 100k+ | Yes | 8 | 0 |
| tires | 100k+ | No | 0 | 0 |
| boxing | 100k+ | Yes | 2 | 0 |
| e bike | 100k+ | Yes | 6 | 2 |
| bikes | 100k+ | No | 0 | 0 |
| scooters | 100k+ | No | 0 | 0 |
| globe | 100k+ | Yes | 2 | 0 |
| scooter | 100k+ | Yes | 3 | 0 |
| badminton | 100k+ | Yes | 3 | 0 |
| mountain | 100k+ | Yes | 3 | 0 |
| stem | 100k+ | Yes | 2 | 0 |
| softball | 100k+ | Yes | 2 | 0 |
| squash | 100k+ | Yes | 5 | 1 |
| backcountry | 100k+ | Yes | 2 | 0 |
| skateboards | 100k+ | No | 0 | 0 |
| balls | 100k+ | Yes | 4 | 0 |
| dumbbells | 100k+ | Yes | 3 | 1 |
| binoculars | 100k+ | Yes | 2 | 0 |
| razor | 100k+ | Yes | 0 | 0 |
| bats | 100k+ | Yes | 6 | 0 |
| lacrosse | 10k–100k | Yes | 6 | 0 |
| fly | 10k–100k | Yes | 6 | 0 |
| swimming | 10k–100k | No | 0 | 0 |
How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.
Computed 2026/11/02. Recomputed nightly. Domain ratings are shown as bands.
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