AI visibility in Sporting Goods (United States)
55% of 382 Sporting Goods category terms show an AI Overview in United States. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.
Based on 382 Sporting Goods category terms we measure in United States, each recorded once (latest 2026/09/14). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure
Who gets cited
Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.
- Shopify store 14%
- Retailer 20%
- Marketplace 3%
- Video 29%
- Forum 3%
- Social 1%
- Reference 18%
- Publisher 4%
- Other 8%
Most-cited sources
| Source | Kind | Citations | Terms | DR |
|---|---|---|---|---|
| youtube.com | Video | 275 | 131 | 70+ |
| en.wikipedia.org | Reference | 87 | 79 | 70+ |
| reddit.com | Forum | 29 | 28 | 70+ |
| merriam-webster.com | Reference | 25 | 25 | 70+ |
| britannica.com | Reference | 12 | 12 | 70+ |
| amazon.com | Marketplace | 11 | 11 | 70+ |
| walmart.com | Marketplace | 11 | 11 | 70+ |
| dictionary.cambridge.org | Reference | 11 | 11 | 70+ |
| rei.com | Publisher | 11 | 11 | 70+ |
| dickssportinggoods.com | Retailer | 10 | 10 | 70+ |
| facebook.com | Social | 8 | 8 | 70+ |
| collinsdictionary.com | Reference | 7 | 7 | 70+ |
| dictionary.com | Reference | 7 | 7 | 70+ |
| outdoorgearlab.com | Retailer | 6 | 6 | 70+ |
| garagegymreviews.com | Retailer | 5 | 5 | 70+ |
| fws.gov | Reference | 3 | 2 | 70+ |
| tacklewarehouse.com | Other | 3 | 3 | 70+ |
| ebsco.com | Retailer | 3 | 2 | 70+ |
| airkayaks.com | Retailer | 3 | 2 | 30–49 |
| gymreapers.com | Shopify store | 3 | 2 | 50–69 |
| visitwichita.com | Retailer | 2 | 1 | 50–69 |
| repfitness.com | Shopify store | 2 | 2 | 50–69 |
| pmc.ncbi.nlm.nih.gov | Reference | 2 | 2 | 70+ |
| 24mx.com | Other | 2 | 1 | 50–69 |
| roguefitness.com | Retailer | 2 | 2 | 70+ |
Shopify stores cited
| Store | Citations | Terms | DR | Visits / mo |
|---|---|---|---|---|
| GYMREAPERSgymreapers.com | 3 | 2 | 50–69 | 679.8K |
| REP Fitnessrepfitness.com | 2 | 2 | 50–69 | 2.2M |
| Hayabusahayabusafight.com | 2 | 2 | 50–69 | 204K |
| Weaver Equineweaverequine.com | 2 | 2 | 30–49 | 34.6K |
| Life Fitness Shopshop.lifefitness.com | 2 | 2 | 70+ | 129.1K |
| Marcymarcypro.com | 2 | 2 | 30–49 | 79.3K |
| Berkley Fishingberkley-fishing.com | 2 | 2 | 50–69 | 185K |
| PEARL iZUMipearlizumi.com | 2 | 2 | 50–69 | 189.5K |
| EVELOevelo.com | 2 | 1 | 50–69 | 56.6K |
| Ghost Golfghostgolf.com | 2 | 2 | 30–49 | 157.2K |
| Los Angeles Apparellosangelesapparel.net | 1 | 1 | 50–69 | 1.2M |
| Vertical Addictionvertical-addiction.com | 1 | 1 | <30 | 19.5K |
| Hot Chillyshotchillys.com | 1 | 1 | 30–49 | 7.7K |
| Appalachian Outfittersappalachianoutfitters.com | 1 | 1 | 30–49 | 45.9K |
| Alpinestarsalpinestars.com | 1 | 1 | 70+ | 1.2M |
| Bohn Body Armorbohnarmor.com | 1 | 1 | <30 | 36.5K |
| Premier Body Armorpremierbodyarmor.com | 1 | 1 | 50–69 | 145.8K |
| PRx Performanceprxperformance.com | 1 | 1 | 30–49 | 186.2K |
| Barebells USshop.barebells.com | 1 | 1 | 50–69 | 243.5K |
| American Barbellamericanbarbell.com | 1 | 1 | 30–49 | 29.7K |
| Early Rider® USus.earlyrider.com | 1 | 1 | 30–49 | 29.9K |
| Radio Flyerradioflyer.com | 1 | 1 | 50–69 | 153.5K |
| Almond Surfboards & Designsalmondsurfboards.com | 1 | 1 | 30–49 | 28.8K |
| Thurso Surfthursosurf.com | 1 | 1 | 30–49 | 47.6K |
| NRSnrsworld.com | 1 | 1 | 50–69 | 189.9K |
Collection pages cited
The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.
| Page | Citations | Words | Products | FAQ | DR |
|---|---|---|---|---|---|
| Pickleball Centralpickleballcentral.com · paddles, pickleball paddles | 2 | 618 | 5 | No | 70+ |
| Life Fitness ShopLife Fitness Shop · cardio equipment, cardio machines | 2 | 39 | 41 | No | 70+ |
| Department of Energy (.gov)afdc.energy.gov · hybrids | 1 | 402 | 0 | No | 70+ |
| American BarbellAmerican Barbell · barbells | 1 | 6 | 38 | No | 30–49 |
| Honda Automobilesautomobiles.honda.com · hybrids | 1 | 991 | 0 | Yes | 70+ |
| Babiators SunglassesBabiators Sunglasses · kids sunglasses | 1 | 4 | 42 | No | 50–69 |
| Helmet Accessories – Ballistic Armor Co.Ballistic Armor Co. · helmet accessories | 1 | 80 | 26 | No | <30 |
| BarBendbarbend.com · bumper plates | 1 | 2737 | 0 | Yes | 70+ |
| Bestway USAbestwayusa.com · air mattress | 1 | 134 | 5 | No | 50–69 |
| Better Baseballbetterbaseball.com · baseball gloves | 1 | 140 | 0 | No | <30 |
| Better Body Equipment Corp.Better Body Equipment Corp. · dumbbells | 1 | 409 | 27 | No | <30 |
| Better Trailbettertrail.com · camping chairs | 1 | 12872 | 0 | No | 30–49 |
| Big Y Fly CoBig Y Fly Co · fly reels | 1 | 19 | 49 | No | 30–49 |
| BikesOnline USBikesOnline US · gravel bikes | 1 | 8 | 3 | No | 50–69 |
| blog.googleblog.google · flow | 1 | 894 | 14 | No | 70+ |
| Weigh My Rackblog.weighmyrack.com · approach shoes | 1 | 1530 | 0 | No | 30–49 |
| Boosted USABoosted USA · electric skateboards | 1 | 156 | 117 | No | 50–69 |
| U.S. News & World Reportcars.usnews.com · hybrids | 1 | 622 | 1 | Yes | 70+ |
| The Fly Shopcatalog.theflyshop.com · fly lines | 1 | 50 | 18 | No | 50–69 |
| Catch All Tacklecatchalltackle.com · terminal tackle | 1 | 0 | 12 | No | <30 |
| CDE Animal CagesCDECages · cages | 1 | 142 | 11 | No | <30 |
| Cherry Lane Theatrecherrylanetheatre.org · shifters | 1 | 104 | 0 | No | 30–49 |
| ICF | International Coaching Federationcoachingfederation.org · coaching | 1 | 663 | 0 | No | 70+ |
| CRR Globalcrrglobal.com · coaching | 1 | 592 | 0 | No | 50–69 |
| DeFeetDeFeet · cycling socks | 1 | 318 | 86 | No | 30–49 |
| Body Protection - Emergency and Safety Servicesdess.uccs.edu · body protection | 1 | 193 | 0 | No | 70+ |
| Cambridge Dictionarydictionary.cambridge.org · programs | 1 | 1378 | 0 | No | 70+ |
| Discount TackleDiscount Tackle · crankbaits | 1 | 5 | 267 | No | 50–69 |
| Camp Furniture - DOD OutdoorsDOD Outdoors · camp furniture | 1 | 37 | 7 | No | 30–49 |
| Douglas Outdoorsdouglasoutdoors.com · rods | 1 | 191 | 0 | No | 50–69 |
Terms
The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.
| Term | Demand | AI Overview (when recorded) | Citations | Stores cited |
|---|---|---|---|---|
| kayak | 100k+ | No | 0 | 0 |
| basketball | 100k+ | No | 0 | 0 |
| pickleball | 100k+ | No | 0 | 0 |
| horse | 100k+ | Yes | 5 | 0 |
| volleyball | 100k+ | No | 0 | 0 |
| electric bikes | 100k+ | Yes | 3 | 0 |
| electric scooters | 100k+ | Yes | 3 | 1 |
| tires | 100k+ | No | 0 | 0 |
| wings | 100k+ | No | 0 | 0 |
| boxing | 100k+ | Yes | 2 | 0 |
| e bike | 100k+ | Yes | 6 | 2 |
| yoga | 100k+ | No | 0 | 0 |
| bikes | 100k+ | No | 0 | 0 |
| scooters | 100k+ | No | 0 | 0 |
| air | 100k+ | No | 0 | 0 |
| globe | 100k+ | Yes | 2 | 0 |
| badminton | 100k+ | Yes | 3 | 0 |
| hockey | 100k+ | Yes | 3 | 0 |
| hybrid | 100k+ | No | 0 | 0 |
| mountain | 100k+ | Yes | 3 | 0 |
| medical | 100k+ | Yes | 3 | 0 |
| skateboards | 100k+ | No | 0 | 0 |
| balls | 100k+ | Yes | 4 | 0 |
| flow | 100k+ | Yes | 7 | 0 |
| dumbbells | 100k+ | Yes | 3 | 1 |
| binoculars | 100k+ | Yes | 2 | 0 |
| bats | 100k+ | Yes | 6 | 0 |
| element | 10k–100k | Yes | 3 | 0 |
| safety | 10k–100k | Yes | 5 | 0 |
| fishing | 10k–100k | No | 0 | 0 |
How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.
Computed 2026/09/14. Recomputed nightly. Domain ratings are shown as bands.
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