AI visibility in Toys & Games (United States)
59% of 54 Toys & Games category terms show an AI Overview in United States. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.
Based on 54 Toys & Games category terms we measure in United States, each recorded once (latest 2026/09/14). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure
Who gets cited
Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.
- Shopify store 17%
- Retailer 28%
- Marketplace 7%
- Video 16%
- Forum 1%
- Social 2%
- Reference 18%
- Publisher 5%
- Other 6%
Most-cited sources
| Source | Kind | Citations | Terms | DR |
|---|---|---|---|---|
| youtube.com | Video | 17 | 13 | 70+ |
| en.wikipedia.org | Reference | 12 | 12 | 70+ |
| amazon.com | Marketplace | 5 | 5 | 70+ |
| exploration.org | Retailer | 2 | 1 | 50–69 |
| dictionary.cambridge.org | Reference | 2 | 2 | 70+ |
| visitwichita.com | Retailer | 2 | 1 | 50–69 |
| habausa.com | Shopify store | 2 | 2 | 50–69 |
| merriam-webster.com | Reference | 2 | 2 | 70+ |
| nytco.com | Retailer | 2 | 2 | 70+ |
| latimes.com | Retailer | 2 | 2 | 70+ |
| play.google.com | Publisher | 2 | 1 | 70+ |
| gadventures.com | Retailer | 1 | 1 | 70+ |
| wichita.kidcityguide.com | Retailer | 1 | 1 | <30 |
| japanla.com | Shopify store | 1 | 1 | 30–49 |
| popmart.com | Retailer | 1 | 1 | 70+ |
| wired.com | Retailer | 1 | 1 | 70+ |
| gc2b.co | Shopify store | 1 | 1 | 50–69 |
| avery.com | Retailer | 1 | 1 | 70+ |
| abccanopy.com | Shopify store | 1 | 1 | 30–49 |
| lowes.com | Marketplace | 1 | 1 | 70+ |
| yougov.com | Other | 1 | 1 | 70+ |
| eeboo.com | Shopify store | 1 | 1 | 50–69 |
| greatbridgelinks.com | Retailer | 1 | 1 | 50–69 |
| en.wiktionary.org | Reference | 1 | 1 | 70+ |
| cars.com | Retailer | 1 | 1 | 70+ |
Shopify stores cited
| Store | Citations | Terms | DR | Visits / mo |
|---|---|---|---|---|
| HABA USAhabausa.com | 2 | 2 | 50–69 | 53.6K |
| JapanLAjapanla.com | 1 | 1 | 30–49 | 142K |
| gc2bgc2b.co | 1 | 1 | 50–69 | 106.1K |
| ABCCANOPYabccanopy.com | 1 | 1 | 30–49 | 74.8K |
| eeBooeeboo.com | 1 | 1 | 50–69 | 86.8K |
| The Op Gamestheop.games | 1 | 1 | 50–69 | 231.7K |
| Dress Upshopdressup.com | 1 | 1 | 30–49 | 62.9K |
| Great Pretenders USAshopgreatpretenders.com | 1 | 1 | 30–49 | — |
| Raymond Geddesraymondgeddes.com | 1 | 1 | 30–49 | 55K |
| Bits and Piecesbitsandpieces.com | 1 | 1 | 50–69 | 158K |
| Galisongalison.com | 1 | 1 | 50–69 | 102.3K |
| Bunnies By The Baybunniesbythebay.com | 1 | 1 | 50–69 | 61.6K |
| Maileg USAmailegusa.com | 1 | 1 | 50–69 | 126.5K |
| ArtWear Tattooartweartattoo.com | 1 | 1 | <30 | 7K |
| Bella Luna Toysbellalunatoys.com | 1 | 1 | 50–69 | — |
| Manhattan Toymanhattantoy.com | 1 | 1 | 50–69 | 37.6K |
| Playroom Collectiveplayroomcollective.com | 1 | 1 | <30 | 8.5K |
Collection pages cited
The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.
| Page | Citations | Words | Products | FAQ | DR |
|---|---|---|---|---|---|
| Los Angeles Timeslatimes.com · games and puzzles, puzzles and games | 2 | 96 | 0 | No | 70+ |
| The New York Times Companynytco.com · games and puzzles, puzzles and games | 2 | 191 | 0 | No | 70+ |
| Bunnies By The BayBunnies By The Bay · plush toys | 1 | 275 | 21 | No | 50–69 |
| Cambridge Dictionarydictionary.cambridge.org · cloth | 1 | 1032 | 0 | No | 70+ |
| Wiktionary, the free dictionaryen.wiktionary.org · cloth | 1 | 3053 | 0 | No | 70+ |
| Exploration Placeexploration.org · adventures | 1 | 3481 | 0 | No | 50–69 |
| AARPgames.aarp.org · jigsaw puzzles | 1 | 280 | 0 | No | 70+ |
| Great Bridge Linksgreatbridgelinks.com · card games | 1 | 2616 | 0 | No | 50–69 |
| Playroom CollectivePlayroom Collective · wooden toys | 1 | 1918 | 22 | Yes | <30 |
| Scanlines’ Journal·Scanlines’ Journalscanlines.substack.com · classic games | 1 | 4432 | 0 | No | 70+ |
| Science Councilsciencecouncil.org · science | 1 | 1089 | 0 | No | 50–69 |
| Great PretendersGreat Pretenders USA · dress up | 1 | 419 | 56 | No | 30–49 |
| Kid City Guidewichita.kidcityguide.com · adventures | 1 | 110 | 0 | No | <30 |
| Averyavery.com · binders | 1 | 972 | 6 | No | 70+ |
| Bella Luna ToysBella Luna Toys · wooden toys | 1 | 110 | 99 | No | 50–69 |
| Bits and PiecesBits and Pieces · games and puzzles | 1 | 184 | 41 | No | 50–69 |
| Five Belowfivebelow.com · fidget toys | 1 | 0 | 8 | No | 70+ |
| GalisonGalison · jigsaw puzzles | 1 | 1173 | 0 | Yes | 50–69 |
| HABA USAHABA USA · baby toys | 1 | 516 | 55 | Yes | 50–69 |
| HABA USAHABA USA · wooden toys | 1 | 425 | 76 | Yes | 50–69 |
| Home Science Toolshomesciencetools.com · stem toys | 1 | 692 | 38 | No | 70+ |
| JapanLAJapanLA · blind box | 1 | 0 | 34 | No | 30–49 |
| Maileg USAMaileg USA · plush toys | 1 | 519 | 52 | No | 50–69 |
| Manhattan ToyManhattan Toy · wooden toys | 1 | 48 | 150 | No | 50–69 |
| Pop Martpopmart.com · blind boxes | 1 | 34 | 20 | No | 70+ |
| Print-Tattoo.comprint-tattoo.com · temporary tattoos | 1 | 99 | 0 | No | <30 |
| Raymond GeddesRaymond Geddes · fidget toys | 1 | 91 | 107 | No | 30–49 |
| Rotten Tomatoesrottentomatoes.com · robots | 1 | 1115 | 0 | No | 70+ |
| Uncommon Goodsuncommongoods.com · games and puzzles | 1 | 21 | 0 | No | 70+ |
| Visit Wichitavisitwichita.com · adventures | 1 | 207 | 0 | No | 50–69 |
Terms
The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.
| Term | Demand | AI Overview (when recorded) | Citations | Stores cited |
|---|---|---|---|---|
| games | 100k+ | Yes | 0 | 0 |
| cars | 100k+ | Yes | 2 | 0 |
| game | 100k+ | No | 0 | 0 |
| science | 100k+ | Yes | 4 | 0 |
| baby toys | 100k+ | Yes | 1 | 1 |
| puzzles | 100k+ | Yes | 0 | 0 |
| card games | 100k+ | Yes | 4 | 1 |
| board games | 100k+ | No | 0 | 0 |
| guns | 100k+ | No | 0 | 0 |
| robots | 100k+ | Yes | 2 | 0 |
| fidget toys | 10k–100k | Yes | 4 | 1 |
| stuffed animals | 10k–100k | No | 0 | 0 |
| jigsaw puzzles | 10k–100k | Yes | 5 | 1 |
| playing cards | 10k–100k | No | 0 | 0 |
| temporary tattoos | 10k–100k | Yes | 4 | 1 |
| baby dolls | 10k–100k | No | 0 | 0 |
| legs | 10k–100k | Yes | 5 | 0 |
| dolls | 10k–100k | Yes | 1 | 0 |
| arcade games | 10k–100k | No | 0 | 0 |
| action figures | 10k–100k | No | 0 | 0 |
| vehicles | 10k–100k | No | 0 | 0 |
| dinosaur toys | 10k–100k | No | 0 | 0 |
| building blocks | 10k–100k | Yes | 2 | 0 |
| dress up | 10k–100k | Yes | 6 | 2 |
| binders | 10k–100k | Yes | 3 | 1 |
| blind boxes | 10k–100k | Yes | 3 | 0 |
| cloth | 10k–100k | Yes | 5 | 0 |
| arts and crafts | 10k–100k | No | 0 | 0 |
| musical instruments | 10k–100k | Yes | 4 | 0 |
| dice games | 10k–100k | Yes | 2 | 1 |
How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.
Computed 2026/09/14. Recomputed nightly. Domain ratings are shown as bands.
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