AI visibility in Toys & Games (United States)
70% of 47 Toys & Games category terms show an AI Overview in United States. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.
Based on 47 Toys & Games category terms we measure in United States, each recorded once (latest 2026/10/12). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure
Who gets cited
Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.
- Shopify store 22%
- Retailer 19%
- Marketplace 9%
- Video 21%
- Forum 4%
- Reference 18%
- Publisher 2%
- Other 6%
Most-cited sources
| Source | Kind | Citations | Terms | DR |
|---|---|---|---|---|
| youtube.com | Video | 26 | 16 | 70+ |
| en.wikipedia.org | Reference | 19 | 18 | 70+ |
| amazon.com | Marketplace | 6 | 6 | 70+ |
| reddit.com | Forum | 5 | 5 | 70+ |
| habausa.com | Shopify store | 3 | 3 | 50–69 |
| merriam-webster.com | Reference | 3 | 3 | 70+ |
| walmart.com | Marketplace | 3 | 3 | 70+ |
| lowes.com | Marketplace | 2 | 2 | 70+ |
| playroomcollective.com | Shopify store | 2 | 2 | <30 |
| tinylandus.com | Shopify store | 2 | 2 | 30–49 |
| samsclub.com | Other | 2 | 2 | 70+ |
| gc2b.co | Shopify store | 1 | 1 | 50–69 |
| avery.com | Retailer | 1 | 1 | 70+ |
| popmart.com | Retailer | 1 | 1 | 70+ |
| wired.com | Retailer | 1 | 1 | 70+ |
| boats.com | Retailer | 1 | 1 | 70+ |
| yamahaboats.com | Retailer | 1 | 1 | 50–69 |
| marinemax.com | Retailer | 1 | 1 | 50–69 |
| skipperbuds.com | Retailer | 1 | 1 | 30–49 |
| bostonwhaler.com | Other | 1 | 1 | 50–69 |
| boatus.com | Retailer | 1 | 1 | 70+ |
| abccanopy.com | Shopify store | 1 | 1 | 30–49 |
| storesupply.com | Retailer | 1 | 1 | 30–49 |
| displays2go.com | Other | 1 | 1 | 50–69 |
| shoppopdisplays.com | Other | 1 | 1 | 30–49 |
Shopify stores cited
| Store | Citations | Terms | DR | Visits / mo |
|---|---|---|---|---|
| HABA USAhabausa.com | 3 | 3 | 50–69 | 78.5K |
| Playroom Collectiveplayroomcollective.com | 2 | 2 | <30 | 5.4K |
| Tiny Land INCtinylandus.com | 2 | 2 | 30–49 | 95K |
| gc2bgc2b.co | 1 | 1 | 50–69 | 104.2K |
| ABCCANOPYabccanopy.com | 1 | 1 | 30–49 | 59.1K |
| Dress Upshopdressup.com | 1 | 1 | 30–49 | 75.7K |
| Great Pretenders USAshopgreatpretenders.com | 1 | 1 | 30–49 | 22.4K |
| Raymond Geddesraymondgeddes.com | 1 | 1 | 30–49 | 35.7K |
| Good Smile USgoodsmileus.com | 1 | 1 | 50–69 | 866.9K |
| Hazel & Fawnhazelandfawn.com | 1 | 1 | 30–49 | 20.7K |
| Play Planetplayplanet.us | 1 | 1 | <30 | 4.2K |
| Bunnies By The Baybunniesbythebay.com | 1 | 1 | 50–69 | 52.5K |
| Maileg USAmailegusa.com | 1 | 1 | 50–69 | 96.2K |
| Melissa & Dougmelissaanddoug.com | 1 | 1 | 70+ | 360K |
| Official Little Tikes Websitelittletikes.com | 1 | 1 | 50–69 | 204.9K |
| Le Toy Van, Inc.letoyvan.com | 1 | 1 | 50–69 | 24K |
| KidKraft.comkidkraft.com | 1 | 1 | 50–69 | 117.8K |
| Leder Gamesledergames.com | 1 | 1 | 50–69 | 132K |
| Distributacon Inc.us.acon24.com | 1 | 1 | 50–69 | 23.4K |
| Trampolines.comtrampolines.com | 1 | 1 | 50–69 | 86.4K |
| Springfree Trampoline USAspringfreetrampoline.com | 1 | 1 | 50–69 | 23.8K |
| Bella Luna Toysbellalunatoys.com | 1 | 1 | 50–69 | 168.4K |
| Manhattan Toymanhattantoy.com | 1 | 1 | 50–69 | 30.5K |
Collection pages cited
The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.
| Page | Citations | Words | Products | FAQ | DR |
|---|---|---|---|---|---|
| Bunnies By The BayBunnies By The Bay · plush toys | 1 | 275 | 21 | No | 50–69 |
| Hazel & FawnHazel & Fawn · montessori toys | 1 | 979 | 37 | No | 30–49 |
| Top Role Playing games - itch.ioitch.io · role playing games | 1 | 593 | 0 | No | 70+ |
| Imagination & Roleplay - Le Toy VanLe Toy Van, Inc. · pretend play toys | 1 | 69 | 48 | No | 50–69 |
| montessorimethod.commontessorimethod.com · montessori toys | 1 | 2174 | 0 | No | <30 |
| napacenter.orgnapacenter.org · sensory toys | 1 | 2390 | 0 | No | 50–69 |
| National Autism Resourcesnationalautismresources.com · sensory toys | 1 | 84 | 36 | No | 50–69 |
| PBS KIDSpbskids.org · kids games | 1 | 1 | 0 | No | 70+ |
| playplanet.usPlay Planet · montessori toys | 1 | 0 | 61 | No | <30 |
| Playroom CollectivePlayroom Collective · montessori toys | 1 | 1537 | 21 | Yes | <30 |
| Playroom CollectivePlayroom Collective · wooden toys | 1 | 1918 | 22 | Yes | <30 |
| Great PretendersGreat Pretenders USA · dress up | 1 | 419 | 56 | No | 30–49 |
| ACON Trampolines | High Quality Trampolines for year round use – Distributacon Inc.Distributacon Inc. · trampolines | 1 | 1076 | 51 | Yes | 50–69 |
| Averyavery.com · binders | 1 | 972 | 6 | No | 70+ |
| Bella Luna ToysBella Luna Toys · wooden toys | 1 | 110 | 99 | No | 50–69 |
| Enebaeneba.com · trading card games | 1 | 5140 | 0 | No | 70+ |
| Five Belowfivebelow.com · fidget toys | 1 | 0 | 7 | No | 70+ |
| Good Smile USGood Smile US · figures | 1 | 0 | 26 | No | 50–69 |
| HABA USAHABA USA · baby toys | 1 | 516 | 55 | Yes | 50–69 |
| HABA USAHABA USA · blocks | 1 | 563 | 7 | Yes | 50–69 |
| HABA USAHABA USA · wooden toys | 1 | 425 | 76 | Yes | 50–69 |
| Home Science Toolshomesciencetools.com · stem toys | 1 | 692 | 38 | No | 70+ |
| Shop Imaginative Play Toys | KidKraftKidKraft.com · pretend play toys | 1 | 150 | 23 | No | 50–69 |
| Pretend Play Toys for Toddlers and Preschoolers | Little Tikes – Official Little Tikes WebsiteOfficial Little Tikes Website · pretend play toys | 1 | 0 | 27 | No | 50–69 |
| Maileg USAMaileg USA · plush toys | 1 | 519 | 52 | No | 50–69 |
| Manhattan ToyManhattan Toy · wooden toys | 1 | 48 | 150 | No | 50–69 |
| MarineMaxmarinemax.com · boats | 1 | 296 | 0 | No | 50–69 |
| Pretend Play Toys and Play Sets | Melissa & DougMelissa & Doug · pretend play toys | 1 | 126 | 5 | No | 70+ |
| www.oneforall.comoneforall.com · remote control | 1 | 1459 | 0 | No | 50–69 |
| Playlearnplaylearn.com · sensory toys | 1 | 38 | 0 | No | 30–49 |
Terms
The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.
| Term | Demand | AI Overview (when recorded) | Citations | Stores cited |
|---|---|---|---|---|
| game | 100k+ | No | 0 | 0 |
| baby toys | 100k+ | Yes | 1 | 1 |
| puzzles | 100k+ | Yes | 0 | 0 |
| board games | 100k+ | No | 0 | 0 |
| trampolines | 100k+ | Yes | 8 | 3 |
| robots | 100k+ | Yes | 2 | 0 |
| bicycle | 100k+ | No | 0 | 0 |
| vehicles | 10k–100k | Yes | 2 | 0 |
| fidget toys | 10k–100k | Yes | 4 | 1 |
| kids games | 10k–100k | Yes | 2 | 0 |
| stuffed animals | 10k–100k | No | 0 | 0 |
| boats | 10k–100k | Yes | 8 | 0 |
| root | 10k–100k | Yes | 3 | 1 |
| squishy toys | 10k–100k | Yes | 3 | 0 |
| montessori toys | 10k–100k | Yes | 7 | 4 |
| baby dolls | 10k–100k | No | 0 | 0 |
| dolls | 10k–100k | Yes | 1 | 0 |
| action figures | 10k–100k | No | 0 | 0 |
| blocks | 10k–100k | Yes | 3 | 1 |
| building blocks | 10k–100k | Yes | 2 | 0 |
| dress up | 10k–100k | Yes | 6 | 2 |
| binders | 10k–100k | Yes | 3 | 1 |
| blind boxes | 10k–100k | Yes | 3 | 0 |
| sensory toys | 10k–100k | Yes | 3 | 0 |
| display case | 10k–100k | Yes | 5 | 0 |
| trading cards | 10k–100k | No | 0 | 0 |
| arts and crafts | 10k–100k | No | 0 | 0 |
| musical instruments | 10k–100k | Yes | 4 | 0 |
| puppets | 10k–100k | Yes | 2 | 0 |
| remote control | 10k–100k | Yes | 3 | 0 |
How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.
Computed 2026/11/02. Recomputed nightly. Domain ratings are shown as bands.
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