Toys

464 Shopify stores have a collection page for "toys", 20 added in the last 90 days. See who ranks, how they title it, what shoppers ask Google, and which stores are missing it.

Also covers: games and toys · games toys · girls toys · kids toys · kids toys and games · toys and games · toys and hobbies · toys for girls

Stores with this collection
464
Added in 90 days
+20
Searches/mo
100k+
Difficulty
—
What ranks
mixed

Sign in to see exact search volume and difficulty. Sign in to see all findings

Search interest, 24 months-8% vs a year ago
Search interest, 24 months
Stores adding this collection, per month-100% vs a year ago
Stores adding this collection, per month

Who ranks for it

Search results recorded once for United States (as of 2026/09/14). Rankings and AI Overviews change and vary by user; this is a dated snapshot, not live data. How we measure

#PageTypeDR
4Toys"R"Ustoysrus.com/brand home70+
5amazon.comamazon.com/toys/b?ie=UTF8&node=165793011marketplace70+
7target.comtarget.com/c/toys-games/-/N-5xtb0marketplace70+

Cited in Google's AI Overview

What Google's AI Overview cites for this term. Collection pages come first with what they look like — the pages to learn from if you want yours cited.

Search results recorded once for United States (as of 2026/09/14). Rankings and AI Overviews change and vary by user; this is a dated snapshot, not live data. How we measure

SourceTypeWordsProductsFAQDR
Targettarget.com · target.com/c/toys-games/-/N-5xtb0marketplace70+
Walmartwalmart.com · walmart.com/cp/toys/4171marketplace70+
YouTube·Genevieve's Playhouse - Learning Videos for Kidsyoutube.com · youtube.com/watch?v=zT4EVZ3nJZ0&vl=en&t=18other70+
YouTube·Cincy Lifestyleyoutube.com · youtube.com/watch?v=yq8Y_3mM4PM&t=198other70+
On the results page:AI OverviewLocal packPeople also askShoppingTop stories

How the top stores build it

StoreCollection titleProductsAds landing hereVisits/mo
Ollie's Bargain Outlet
Toys & Games334—5.2M
Giant Tiger
Toys902—2.6M
GreaterGood
Games & Toys164—2.5M
Ackermans
Toys21—1.7M
Sanrio
Toys62—1.7M
Max and Lily
Toys32—1.7M
Mattel Shop
shop-all18.3K—1.6M
Mamas & Papas UK
Mamas & Papas Toys190—1.3M
Woodcraft
Toys65—1.3M
vexroan
Toys112—1.2M

What shoppers ask Google

  • What's the hottest kids toy right now?
  • What are the top 10 most popular toys?
  • Can you give me a list of toys?
  • What is the best website to buy toys on?

Stores in Apparel & Accessories without this collection

Large stores in the same vertical with no page for this term. The audit shows what else they are missing.

Related topics

Audit your own collection pages

Enter a Shopify store domain. We read its collection pages and report the dead, thin, deep and missing ones. Free, no account.