Nikura

nikura.com

Home & Garden London, United Kingdom

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Signals

Monthly visits

199K

Active ads

—

Followers

27.5K

Products

310

Collections

Median price

£5.99

Traffic & engagement

Estimated by SimilarWeb (all channels).

Monthly visits

199K

Bounce rate

51%

Pages / visit

3.16

Avg. visit

1:23

Visits over time

Global rank

#195,829

United Kingdom rank

#9,342

Lifestyle/Beauty and Cosmetics rank

#126

Domain Rating

56/ 100

Domain Rating by Ahrefs

Traffic sources

Organic search26.7%
Direct22.1%
Paid search16.4%
Email11.9%
Paid social6.5%
Referrals5.9%
Display ads4.0%
Affiliate3.0%
AI2.4%
Organic social1.3%

Top countries

United Kingdom62.0%
United States9.0%
Spain2.4%
Vietnam2.4%
India2.1%

AI referrals

chatgpt.com100.0%

Top keywords

nikura11.8K$0.80
nikura oils680$0.66
nikura uk360—
essential oils350$1.01
frankincense carterii ifra240—

Collection pages

Not audited yet. We can read this store's collection pages and report the dead, thin, deep and missing ones.

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Collection topics

Topics other Home & Garden stores build collection pages for, where we could not match a collection on this store:

Matched by collection title and page title across the stores we read in full; a collection under an unusual name can be missed. How we measure

AI Overview visibility

Not cited in the 4 Home & Garden AI Overviews we track (United Kingdom, as of 2026/09/14) — 3 other stores are

Based on the category terms we measure for this vertical, one market, one recorded search per term. Not being cited here does not mean the store never appears. How we measure

Terms where other stores are cited

Full Home & Garden report →

Sells

Home & Garden›Decor›Home Fragrances›Fragrance Oil

Fragrance Oil 71%
Body Oil 15%
Electric Diffusers 5%
Soy Wax 3%
Massage & Relaxation 3%
41% of catalog classified

About

100% Pure Essential Oils and Aromatherapy Oils. Based in the UK, our oils are sourced from all around the world. Same day dispatch, 1st Class postage. Discover our bestsellers.