Safe T Sleep® | Sleepwrap® Babywrap

safetsleep.com

Baby & Toddler Auckland, New Zealand

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Signals

Monthly visits

627

Active ads

—

Followers

—

Products

—

Collections

Median price

—

Traffic & engagement

Estimated by SimilarWeb (all channels).

Monthly visits

627

Bounce rate

49%

Pages / visit

1.01

Avg. visit

0:00

Visits over time

Global rank

#14,471,413

United States rank

—

Category rank

—

Traffic sources

Organic search35.3%
Direct22.6%
Paid search8.3%
Referrals7.1%
Organic social5.7%
Email5.5%
Display ads4.6%
Affiliate4.4%
Paid social4.3%
AI2.3%

Top countries

United States100.0%

Top keywords

safe t sleep30—
babywrap.com10—
baby sleep product0—
safe sleep tog0—

Collection pages

Not audited yet. We can read this store's collection pages and report the dead, thin, deep and missing ones.

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Collection topics

Topics other Baby & Toddler stores build collection pages for, where we could not match a collection on this store:

Matched by collection title and page title across the stores we read in full; a collection under an unusual name can be missed. How we measure

AI Overview visibility

Not cited in the 28 Baby & Toddler AI Overviews we track (United States, as of 2026/09/16) — 14 other stores are

Based on the category terms we measure for this vertical, one market, one recorded search per term. Not being cited here does not mean the store never appears. How we measure

Terms where other stores are cited

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Sells

Baby & Toddler›Swaddling & Receiving Blankets›Swaddling Blankets

Swaddling Blankets 38%
Swaddling & Receiving Blankets 13%
Baby Gift Sets 13%
Baby Health 13%
Baby Safety 13%
89% of catalog classified

About

The Safe T Sleep® Sleepwrap® is trusted by parents since 1992 for newborns to 2 years. Promotes comfortable, safer and more restful infant sleep, it helps prevent baby wriggling or rolling and gives huge peace of mind for parents, perfect for use in cots, bassinets and travel. Safe baby sleep.