AI visibility in Animals & Pet Supplies (United States)
61% of 41 Animals & Pet Supplies category terms show an AI Overview in United States. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.
Based on 41 Animals & Pet Supplies category terms we measure in United States, each recorded once (latest 2026/10/12). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure
Who gets cited
Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.
- Shopify store 12%
- Retailer 18%
- Marketplace 7%
- Video 27%
- Forum 5%
- Reference 13%
- Publisher 11%
- Other 6%
Most-cited sources
| Source | Kind | Citations | Terms | DR |
|---|---|---|---|---|
| youtube.com | Video | 26 | 13 | 70+ |
| chewy.com | Retailer | 8 | 8 | 70+ |
| reddit.com | Forum | 5 | 5 | 70+ |
| forbes.com | Publisher | 4 | 4 | 70+ |
| en.wikipedia.org | Reference | 3 | 3 | 70+ |
| amazon.com | Marketplace | 3 | 3 | 70+ |
| walmart.com | Marketplace | 3 | 3 | 70+ |
| purina.com | Publisher | 3 | 3 | 70+ |
| ruffwear.com | Shopify store | 3 | 3 | 70+ |
| nytimes.com | Publisher | 2 | 2 | 70+ |
| people.com | Other | 2 | 2 | 70+ |
| openfarmpet.com | Shopify store | 2 | 2 | 50–69 |
| collinsdictionary.com | Reference | 2 | 1 | 70+ |
| kongcompany.com | Retailer | 1 | 1 | 70+ |
| jacksongalaxy.com | Shopify store | 1 | 1 | 50–69 |
| onlynaturalpet.com | Shopify store | 1 | 1 | 50–69 |
| purebites.com | Shopify store | 1 | 1 | 30–49 |
| skratchlabs.com | Shopify store | 1 | 1 | 50–69 |
| treelinereview.com | Retailer | 1 | 1 | 50–69 |
| hardypaw.com | Shopify store | 1 | 1 | 50–69 |
| iheartdogs.com | Other | 1 | 1 | 70+ |
| playpetbrands.com | Shopify store | 1 | 1 | 50–69 |
| petmd.com | Retailer | 1 | 1 | 70+ |
| thomasnet.com | Publisher | 1 | 1 | 70+ |
| britannica.com | Reference | 1 | 1 | 70+ |
Shopify stores cited
| Store | Citations | Terms | DR | Visits / mo |
|---|---|---|---|---|
| Ruffwearruffwear.com | 3 | 3 | 70+ | 297.4K |
| Open Farmopenfarmpet.com | 2 | 2 | 50–69 | 446.2K |
| Jackson Galaxyjacksongalaxy.com | 1 | 1 | 50–69 | 125.8K |
| Only Natural Petonlynaturalpet.com | 1 | 1 | 50–69 | 178.9K |
| PureBitespurebites.com | 1 | 1 | 30–49 | 17.4K |
| Skratch Labsskratchlabs.com | 1 | 1 | 50–69 | 166.4K |
| HardyPawhardypaw.com | 1 | 1 | 50–69 | 144.8K |
| Play Pet Brandsplaypetbrands.com | 1 | 1 | 50–69 | 30K |
| Tumama Kidstumama-kids.com | 1 | 1 | <30 | 5K |
Collection pages cited
The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.
| Page | Citations | Words | Products | FAQ | DR |
|---|---|---|---|---|---|
| Cats.comcats.com · wet cat food | 1 | 19120 | 1 | Yes | 70+ |
| HardyPawHardyPaw · dry dog food | 1 | 877 | 35 | No | 50–69 |
| Open FarmOpen Farm · dry dog food | 1 | 805 | 86 | No | 50–69 |
| Open FarmOpen Farm · wet dog food | 1 | 871 | 17 | No | 50–69 |
| PureBitesPureBites · cat treats | 1 | 50 | 23 | No | 30–49 |
| Dog Bowls | Collapsible, Portable, At Home and On The Go | RuffwearRuffwear · dog bowls | 1 | 284 | 24 | Yes | 70+ |
| RuffwearRuffwear · dog harnesses | 1 | 532 | 26 | Yes | 70+ |
| RuffwearRuffwear · dog leashes | 1 | 594 | 45 | Yes | 70+ |
| Pro Plan Puppy Food - Shop Purinashop.purina.com · puppy food | 1 | 4 | 0 | No | 70+ |
| Tumama KidsTumama Kids · interactive toys | 1 | 500 | 29 | No | <30 |
| FDA Grain-Free Diet Alert: What Dog Owners Need to Knowakc.org · grain free dog food | 1 | 865 | 0 | No | 70+ |
| Aquatech Amsterdamaquatechtrade.com · water treatment | 1 | 2347 | 0 | No | 70+ |
| Benjamin Franklin Plumbingbenjaminfranklinplumbing.com · water treatment | 1 | 2137 | 0 | Yes | 70+ |
| Collins Dictionarycollinsdictionary.com · walk | 1 | 2946 | 0 | No | 70+ |
| Jackson GalaxyJackson Galaxy · cat toys | 1 | 35 | 38 | No | 50–69 |
| KONGkongcompany.com · cat toys | 1 | 273 | 19 | No | 70+ |
| Only Natural PetOnly Natural Pet · cat toys | 1 | 181 | 15 | No | 50–69 |
| PetMDpetmd.com · dog treats | 1 | 945 | 0 | No | 70+ |
| PetSmartpetsmart.com · wet cat food | 1 | 425 | 0 | No | 70+ |
| Play Pet BrandsPlay Pet Brands · dog toys | 1 | 758 | 25 | No | 50–69 |
| Treeline Reviewtreelinereview.com · dog leashes | 1 | 5227 | 2 | Yes | 50–69 |
| SafetyCulturemitti.com · water treatment | 1 | 0 | 0 | Yes | 70+ |
| Chewychewy.com · cat beds | 1 | 0 | — | — | 70+ |
| Chewychewy.com · cat food | 1 | 0 | — | — | 70+ |
| Chewychewy.com · cat litter | 1 | 0 | — | — | 70+ |
| Chewychewy.com · chews | 1 | 0 | — | — | 70+ |
| Chewychewy.com · cat toys | 1 | 0 | — | — | 70+ |
| Chewychewy.com · cat treats | 1 | 0 | — | — | 70+ |
| Chewychewy.com · cat supplements | 1 | 0 | — | — | 70+ |
Terms
The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.
| Term | Demand | AI Overview (when recorded) | Citations | Stores cited |
|---|---|---|---|---|
| food | 100k+ | No | 0 | 0 |
| birds | 100k+ | Yes | 3 | 0 |
| dog food | 100k+ | No | 0 | 0 |
| backgrounds | 100k+ | No | 0 | 0 |
| cat food | 10k–100k | Yes | 5 | 0 |
| cat litter | 10k–100k | Yes | 3 | 0 |
| cat toys | 10k–100k | Yes | 4 | 2 |
| dog toys | 10k–100k | Yes | 2 | 1 |
| dog treats | 10k–100k | Yes | 1 | 0 |
| walk | 10k–100k | Yes | 5 | 0 |
| dog leashes | 10k–100k | Yes | 3 | 1 |
| cat treats | 10k–100k | Yes | 5 | 1 |
| dog shampoo | 10k–100k | Yes | 3 | 0 |
| puppy food | 10k–100k | Yes | 4 | 0 |
| wet cat food | 10k–100k | Yes | 4 | 0 |
| fish food | 10k–100k | No | 0 | 0 |
| water treatment | 10k–100k | Yes | 6 | 0 |
| grain free dog food | 10k–100k | Yes | 3 | 0 |
| treats | 10k–100k | No | 0 | 0 |
| cat beds | 10k–100k | Yes | 3 | 0 |
| wet dog food | 10k–100k | Yes | 4 | 1 |
| filtration | 10k–100k | Yes | 3 | 0 |
| aquariums | 1k–10k | No | 0 | 0 |
| dry cat food | 1k–10k | No | 0 | 0 |
| bird food | 1k–10k | No | 0 | 0 |
| dog bowls | 1k–10k | Yes | 4 | 1 |
| dry dog food | 1k–10k | Yes | 4 | 2 |
| chews | 1k–10k | Yes | 2 | 1 |
| dog harnesses | 1k–10k | Yes | 3 | 1 |
| dog supplements | 1k–10k | No | 0 | 0 |
How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.
Computed 2026/11/02. Recomputed nightly. Domain ratings are shown as bands.
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