AI visibility in Animals & Pet Supplies (United States)

59% of 56 Animals & Pet Supplies category terms show an AI Overview in United States. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.

Category terms measured
56
Show an AI Overview
59%
Sources cited
160
Citations on directory stores
15%

Based on 56 Animals & Pet Supplies category terms we measure in United States, each recorded once (latest 2026/09/14). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure

Who gets cited

Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.

  • Shopify store 15%
  • Retailer 14%
  • Marketplace 4%
  • Video 24%
  • Forum 5%
  • Social 1%
  • Reference 17%
  • Publisher 11%
  • Other 9%

Most-cited sources

SourceKindCitationsTermsDR
youtube.comVideo382170+
reddit.comForum8870+
chewy.comRetailer8870+
en.wikipedia.orgReference6570+
amazon.comMarketplace5570+
collinsdictionary.comReference4270+
ruffwear.comShopify store3370+
petmd.comRetailer3370+
purina.comPublisher3370+
merriam-webster.comReference3370+
dictionary.comReference3370+
dictionary.cambridge.orgReference3370+
nytimes.comPublisher2270+
thefoggydog.comShopify store2250–69
openfarmpet.comShopify store2250–69
forbes.comPublisher2270+
study.comOther2170+
trane.comOther1170+
ww2.arb.ca.govReference1170+
eaton.comOther1170+
alpineintel.comRetailer1130–49
donnellymech.comPublisher11<30
skratchlabs.comShopify store1150–69
playpetbrands.comShopify store1150–69
pupford.comShopify store1150–69

Shopify stores cited

StoreCitationsTermsDRVisits / mo
Ruffwearruffwear.com3370+288.7K
The Foggy Dogthefoggydog.com2250–69201K
Open Farmopenfarmpet.com2250–69414.3K
Skratch Labsskratchlabs.com1150–69180.2K
Play Pet Brandsplaypetbrands.com1150–6934K
Pupfordpupford.com1150–69170.5K
Harry Barkerharrybarker.com1150–695K
Sassy Woofsassywoof.com1130–4945.2K
Beast & Bucklebeastandbuckle.com11<3021.6K
Up Country Incupcountryinc.com1130–499.9K
DOG by Dr Lisadogbydrlisa.com1130–4942.2K
Brutus & Barnabybrutusandbarnaby.com11<3012.2K
Tomlinson's Feedtomlinsons.com1150–6936.6K
Jackson Galaxyjacksongalaxy.com1150–69155.5K
Only Natural Petonlynaturalpet.com1150–69209.1K
PureBitespurebites.com1130–4923.4K
PETRX.competrx.com11<30—
HardyPawhardypaw.com1150–69153.6K
RioTrend.comriotrend.com11<302.1K
Buce Plantbuceplant.com1150–69363.2K

Collection pages cited

The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.

PageCitationsWordsProductsFAQDR
AdTribesadtribes.io · out of stock products116480Yes50–69
Alpine Intelalpineintel.com · chillers111400No30–49
Beast & BuckleBeast & Buckle · dog accessories1047No<30
Buce PlantBuce Plant · stem plants1595No50–69
HardyPawHardyPaw · dry dog food187735No50–69
Indiana University Healthiuhealth.org · joint health17810No70+
Open FarmOpen Farm · dry dog food180586No50–69
Open FarmOpen Farm · wet dog food187117No50–69
PETRX.comPETRX.com · flea and tick1567No<30
Playwrightplaywright.dev · fixtures154910No70+
PupfordPupford · dog training treats170628No50–69
PureBitesPureBites · cat treats15023No30–49
RuffwearRuffwear · dog accessories110157No70+
Dog Collars and Leashes for Every Adventure | RuffwearRuffwear · collars and leashes149866Yes70+
RuffwearRuffwear · dog harnesses153228Yes70+
Symonds Researchsymondsresearch.com · training tools134670Yes30–49
Up Country IncUp Country Inc · dog collars117892No30–49
Protective Industrial Productsus.pipglobal.com · harnesses116954No70+
American Kennel Clubakc.org · dog food toppers110240No70+
ASPCAaspca.org · flea and tick113270No70+
Collins Dictionarycollinsdictionary.com · fixtures112790No70+
Collins Dictionarycollinsdictionary.com · walk129460No70+
Dog Food Advisordogfoodadvisor.com · dog training treats118890Yes70+
U.S. Food and Drug Administration (.gov)fda.gov · flea and tick19990No70+
Jackson GalaxyJackson Galaxy · cat toys13538No50–69
KONGkongcompany.com · cat toys127319No70+
LII | Legal Information Institutelaw.cornell.edu · fixtures11830No70+
Only Natural PetOnly Natural Pet · cat toys118115No50–69
PetMDpetmd.com · dog food toppers19590Yes70+
PetMDpetmd.com · dog treats19450No70+

Terms

The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.

TermDemandAI Overview (when recorded)CitationsStores cited
bird100k+Yes30
dog food100k+No00
backgrounds100k+No00
cat food10k–100kYes50
toy10k–100kNo00
cat litter10k–100kYes30
cat toys10k–100kYes42
dog collars10k–100kYes42
dog toys10k–100kYes21
substrate10k–100kYes80
dog treats10k–100kYes10
walk10k–100kYes50
cat treats10k–100kYes51
driftwood10k–100kNo00
fish food10k–100kNo00
treats10k–100kNo00
cat beds10k–100kYes30
wet dog food10k–100kYes41
filtration10k–100kYes30
frozen food1k–10kNo00
dry cat food1k–10kNo00
bird food1k–10kNo00
dog accessories1k–10kYes65
dog bandanas1k–10kNo00
dry dog food1k–10kYes42
chews1k–10kYes21
cat carriers1k–10kNo00
dog food toppers1k–10kYes93
cat bowls1k–10kNo00
dog harnesses1k–10kYes31

How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.

Computed 2026/09/14. Recomputed nightly. Domain ratings are shown as bands.

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