AI visibility in Apparel & Accessories (United States)
47% of 756 Apparel & Accessories category terms show an AI Overview in United States. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.
Based on 756 Apparel & Accessories category terms we measure in United States, each recorded once (latest —). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure
Who gets cited
Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.
- Shopify store 22%
- Retailer 20%
- Marketplace 5%
- Video 16%
- Forum 2%
- Social 2%
- Reference 17%
- Publisher 4%
- Other 11%
Most-cited sources
| Source | Kind | Citations | Terms | DR |
|---|---|---|---|---|
| youtube.com | Video | 207 | 128 | — |
| en.wikipedia.org | Reference | 129 | 123 | — |
| merriam-webster.com | Reference | 28 | 28 | — |
| amazon.com | Marketplace | 28 | 28 | — |
| reddit.com | Forum | 20 | 20 | — |
| walmart.com | Marketplace | 16 | 16 | — |
| facebook.com | Social | 15 | 15 | — |
| dictionary.cambridge.org | Reference | 13 | 11 | — |
| nordstrom.com | Marketplace | 12 | 12 | — |
| oldnavy.gap.com | Retailer | 9 | 9 | — |
| ae.com | Other | 9 | 8 | — |
| victoriassecret.com | Other | 9 | 8 | — |
| dictionary.com | Reference | 8 | 8 | — |
| britannica.com | Reference | 8 | 8 | — |
| us.princesspolly.com | Shopify store | 8 | 8 | — |
| rei.com | Publisher | 8 | 8 | — |
| collinsdictionary.com | Reference | 7 | 6 | — |
| instagram.com | Social | 6 | 4 | — |
| coach.com | Retailer | 6 | 6 | — |
| abercrombie.com | Retailer | 6 | 6 | — |
| vogue.com | Publisher | 5 | 5 | — |
| thirdlove.com | Shopify store | 5 | 5 | — |
| urbanoutfitters.com | Retailer | 5 | 5 | — |
| childrensplace.com | Retailer | 5 | 5 | — |
| imdb.com | Other | 5 | 5 | — |
Shopify stores cited
| Store | Citations | Terms | DR | Visits / mo |
|---|---|---|---|---|
| Princess Polly USAus.princesspolly.com | 8 | 8 | — | 5.1M |
| Thirdlovethirdlove.com | 5 | 5 | 70+ | 1M |
| Gymshark USgymshark.com | 4 | 4 | 70+ | — |
| Gerber Childrensweargerberchildrenswear.com | 4 | 4 | 50–69 | 489.2K |
| Windsorwindsorstore.com | 4 | 4 | 70+ | 3.3M |
| UNTUCKituntuckit.com | 4 | 4 | 70+ | 432.3K |
| Q for Quinnqforquinn.com | 4 | 2 | 50–69 | 146.5K |
| Journellejournelle.com | 3 | 3 | 50–69 | 111.5K |
| Darn Toughdarntough.com | 3 | 3 | 70+ | 1M |
| Burt's Bees Babyburtsbeesbaby.com | 3 | 3 | 50–69 | 741.2K |
| Club L London - USAclubllondon.us | 3 | 3 | 30–49 | 1.1M |
| Dickiesdickies.com | 3 | 3 | 70+ | 2.3M |
| Frederick's of Hollywoodfredericks.com | 3 | 3 | — | — |
| Petal & Pup USApetalandpup.com | 3 | 3 | 50–69 | 1.4M |
| CEP Runningceprunning.com | 2 | 1 | 50–69 | 111.5K |
| SET ACTIVEsetactive.co | 2 | 2 | 50–69 | 579K |
| Thread®threadwallets.com | 2 | 2 | 50–69 | 288.8K |
| MORI USus.babymori.com | 2 | 2 | — | 35.4K |
| Stiostio.com | 2 | 2 | 50–69 | 165.3K |
| Mack Weldonmackweldon.com | 2 | 2 | 50–69 | 392.3K |
| Steve Maddenstevemadden.com | 2 | 2 | 70+ | 7.1M |
| Vince Camutovincecamuto.com | 2 | 2 | 50–69 | 357.6K |
| SwimOutlet.comswimoutlet.com | 2 | 2 | 70+ | 2M |
| HEIDI DAUS®heididaus.com | 2 | 2 | — | 80K |
| Fleur du Malfleurdumal.com | 2 | 2 | 50–69 | 693.4K |
Collection pages cited
The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.
| Page | Citations | Words | Products | FAQ | DR |
|---|---|---|---|---|---|
| Coachcoach.com · bags, handbags, purses | 3 | 727 | 22 | Yes | — |
| UNTUCKitUNTUCKit · casual shirts, shirt, shirts | 3 | 223 | 80 | No | — |
| BYLTbyltbasics.com · joggers, mens joggers | 2 | 59 | 12 | No | — |
| heidi dausHEIDI DAUS® · brooch, brooches | 2 | 1 | 45 | No | — |
| Jenny BirdJENNY BIRD US · earring, earrings | 2 | 288 | 54 | Yes | — |
| John Henricjohnhenric.com · men accessories, mens accessories | 2 | 475 | 0 | No | — |
| NegativeNegative · loungewear, womens loungewear | 2 | 22 | 4 | No | — |
| Good AmericanGOOD AMERICAN · womens denim, womens jeans | 2 | 606 | 2 | No | — |
| Victoria's Secretvictoriassecret.com · lingerie, sexy lingerie | 2 | 1598 | 0 | Yes | — |
| Butler Community Collegeacquia.butlercc.edu · nursing | 1 | 1164 | 0 | No | — |
| ALOHA CollectionALOHA Collection · pouches | 1 | 495 | 25 | Yes | — |
| ALORalor.com · cuff bracelets | 1 | 653 | 30 | Yes | — |
| Women's Hats & Caps | Stylish Fashion Hats for WomenAmerican Hat Makers · womens headwear | 1 | 853 | 136 | No | — |
| BAGGUbaggu.com · pouch | 1 | 426 | 12 | No | — |
| Banana Republic Factorybananarepublicfactory.gapfactory.com · womens skirts | 1 | 197 | 1 | No | — |
| Battle SportsBattle Sports · visors | 1 | 590 | 3 | Yes | — |
| How to Go Back to College as an Adult: What to Know Before You Startbeal.edu · back to college | 1 | 2515 | 0 | No | — |
| Bearbottom ClothingBearbottom Clothing · joggers | 1 | 83 | 11 | No | — |
| Bens Guide (.gov)bensguide.gpo.gov · american flag | 1 | 106 | 0 | No | — |
| Better Trailbettertrail.com · mens fleece | 1 | 12070 | 2 | No | — |
| OhioHealthblog.ohiohealth.com · back to routine | 1 | 746 | 0 | No | — |
| BODEBODE · womens knitwear | 1 | 2 | 48 | No | — |
| bodyconcollection.comBODYCON COLLECTION Pty Ltd · bodycon dresses | 1 | 1089 | 49 | Yes | — |
| Bombasbombas.com · ankle socks | 1 | 215 | 8 | No | — |
| Boody USBoody North America · activewear | 1 | 673 | 22 | No | — |
| Burt's Bees BabyBurt's Bees Baby · baby pajamas | 1 | 7 | 4 | No | — |
| Burt's Bees BabyBurt's Bees Baby · boys pajamas | 1 | 8 | 4 | No | — |
| Children's Hospital of Orange Countychoc.org · newborn | 1 | 1550 | 0 | Yes | — |
| Chris Loves Juliachrislovesjulia.com · dark green | 1 | 584 | 2 | No | — |
| Citizens of HumanityCitizens of Humanity · sweater | 1 | 4 | 25 | No | — |
Terms
The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.
| Term | Demand | AI Overview (when recorded) | Citations | Stores cited |
|---|---|---|---|---|
| football | 100k+ | No | 0 | 0 |
| sports | 100k+ | No | 0 | 0 |
| dolly parton | 100k+ | No | 0 | 0 |
| shoes | 100k+ | No | 0 | 0 |
| american flag | 100k+ | Yes | 2 | 0 |
| pilates | 100k+ | No | 0 | 0 |
| strawberry shortcake | 100k+ | No | 0 | 0 |
| lingerie | 100k+ | Yes | 3 | 1 |
| beach | 100k+ | No | 0 | 0 |
| fire | 100k+ | No | 0 | 0 |
| tennis | 100k+ | No | 0 | 0 |
| golf | 100k+ | No | 0 | 0 |
| engagement rings | 100k+ | No | 0 | 0 |
| waffle | 100k+ | No | 0 | 0 |
| hot | 100k+ | No | 0 | 0 |
| stars | 100k+ | Yes | 5 | 0 |
| papaya | 100k+ | Yes | 6 | 2 |
| wedding dresses | 100k+ | No | 0 | 0 |
| star | 100k+ | Yes | 7 | 0 |
| tote bags | 100k+ | Yes | 4 | 1 |
| basketball shoes | 100k+ | No | 0 | 0 |
| watches | 100k+ | Yes | 2 | 0 |
| travel | 100k+ | Yes | 1 | 0 |
| jewelry | 100k+ | No | 0 | 0 |
| mental health | 100k+ | No | 0 | 0 |
| boots | 100k+ | Yes | 2 | 1 |
| wedding guest dresses | 100k+ | Yes | 2 | 1 |
| jeans | 100k+ | Yes | 4 | 0 |
| avocado | 100k+ | Yes | 3 | 0 |
| compression socks | 100k+ | Yes | 5 | 0 |
How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.
Computed 2026/09/14. Recomputed nightly. Domain ratings are shown as bands.
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