AI visibility in Apparel & Accessories (United States)
57% of 1456 Apparel & Accessories category terms show an AI Overview in United States. See which sources it cites, which Shopify stores make it in, and which collection pages get cited.
Based on 1456 Apparel & Accessories category terms we measure in United States, each recorded once (latest 2026/10/12). AI Overviews vary by user and time; these pages show what Google returned then, not a complete count. How we measure
Who gets cited
Cited sources by kind across the measured terms that showed an AI Overview. "Directory stores" are Shopify stores we index; retailers outside the directory may also run Shopify.
- Shopify store 19%
- Retailer 24%
- Marketplace 7%
- Video 15%
- Forum 1%
- Social 2%
- Reference 15%
- Publisher 3%
- Other 13%
Most-cited sources
| Source | Kind | Citations | Terms | DR |
|---|---|---|---|---|
| youtube.com | Video | 473 | 293 | 70+ |
| en.wikipedia.org | Reference | 255 | 237 | 70+ |
| amazon.com | Marketplace | 107 | 104 | 70+ |
| merriam-webster.com | Reference | 68 | 67 | 70+ |
| nordstrom.com | Marketplace | 52 | 52 | 70+ |
| reddit.com | Forum | 42 | 42 | 70+ |
| ae.com | Other | 36 | 34 | 70+ |
| dictionary.cambridge.org | Reference | 34 | 29 | 70+ |
| facebook.com | Social | 33 | 29 | 70+ |
| walmart.com | Marketplace | 29 | 29 | 70+ |
| us.princesspolly.com | Shopify store | 28 | 28 | 70+ |
| oldnavy.gap.com | Retailer | 27 | 27 | 70+ |
| britannica.com | Reference | 24 | 24 | 70+ |
| instagram.com | Social | 22 | 20 | 70+ |
| levi.com | Other | 22 | 21 | 70+ |
| dictionary.com | Reference | 22 | 22 | 70+ |
| abercrombie.com | Retailer | 19 | 19 | 70+ |
| rei.com | Publisher | 18 | 17 | 70+ |
| us.pandora.net | Retailer | 17 | 17 | 70+ |
| collinsdictionary.com | Reference | 16 | 15 | 70+ |
| express.com | Other | 16 | 16 | 70+ |
| adidas.com | Other | 15 | 15 | 70+ |
| bluenile.com | Retailer | 15 | 15 | 70+ |
| tiffany.com | Retailer | 15 | 15 | 70+ |
| imdb.com | Other | 14 | 14 | 70+ |
Shopify stores cited
| Store | Citations | Terms | DR | Visits / mo |
|---|---|---|---|---|
| Princess Polly USAus.princesspolly.com | 28 | 28 | 70+ | 4.9M |
| Windsorwindsorstore.com | 13 | 13 | 70+ | 5.1M |
| Steve Maddenstevemadden.com | 12 | 12 | 70+ | 7.2M |
| Petal & Pup USApetalandpup.com | 7 | 7 | 50–69 | 840.7K |
| Club L London - USAclubllondon.us | 7 | 7 | 30–49 | 1.2M |
| MESHKI USmeshki.us | 7 | 7 | 50–69 | 1.9M |
| Adrianna Papelladriannapapell.com | 7 | 6 | 50–69 | 640.1K |
| Gymshark USus.checkout.gymshark.com | 6 | 6 | 70+ | — |
| Dolce Vitadolcevita.com | 6 | 6 | 70+ | 2.4M |
| Burt's Bees Babyburtsbeesbaby.com | 5 | 5 | 50–69 | 1M |
| Revelryshoprevelry.com | 5 | 5 | 50–69 | 283.4K |
| Darn Toughdarntough.com | 5 | 5 | 70+ | 1M |
| GOOD AMERICANgoodamerican.com | 5 | 5 | 70+ | 812.7K |
| Threadheadsthreadheads.com | 4 | 4 | 30–49 | 478.2K |
| Tiger Mist USAtigermist.com | 4 | 4 | 50–69 | 492.6K |
| Dickiesdickies.com | 4 | 4 | 70+ | 2.4M |
| Gymreapersgymreapers.com | 4 | 3 | 50–69 | 640.6K |
| Stiostio.com | 3 | 3 | 50–69 | 190.2K |
| Show Me Your Mumushowmeyourmumu.com | 3 | 3 | 50–69 | 445.7K |
| Oh Polly USus.ohpolly.com | 3 | 3 | 70+ | 1.3M |
| local eclecticlocaleclectic.com | 3 | 3 | 50–69 | 241.9K |
| Thread®threadwallets.com | 3 | 3 | 50–69 | 222K |
| UNTUCKituntuckit.com | 3 | 3 | 50–69 | 440.6K |
| The GLD Shopgld.com | 3 | 3 | 50–69 | 2.5M |
| BIRDY GREYbirdygrey.com | 3 | 3 | 50–69 | 2.2M |
Collection pages cited
The collection pages AI Overviews cite for these terms, with what they look like — the pages to learn from. Words and product counts are read from the page; 0 means the page could not be parsed.
| Page | Citations | Words | Products | FAQ | DR |
|---|---|---|---|---|---|
| Coachcoach.com · bags, handbags, purses | 3 | 727 | 24 | Yes | 70+ |
| UNTUCKitUNTUCKit · casual shirts, shirt, shirts | 3 | 223 | 80 | No | 50–69 |
| Women's Blazers | Banana Republic Factorybananarepublicfactory.gapfactory.com · blazers for women, womens blazers | 2 | 7 | 1 | No | 50–69 |
| Women's Skirts | Banana Republic Factorybananarepublicfactory.gapfactory.com · skirts for women, womens skirts | 2 | 197 | 1 | No | 50–69 |
| BYLTbyltbasics.com · joggers, mens joggers | 2 | 59 | 12 | No | 50–69 |
| Club L London - USAClub L London - USA · jumpsuit, jumpsuits | 2 | 110 | 9 | No | 30–49 |
| EberjeyEberjey · sleepwear, womens sleepwear | 2 | 392 | 49 | Yes | 50–69 |
| GRP Liquidationsgrpliquidations.com · mystery box, mystery boxes | 2 | 954 | 0 | No | 30–49 |
| heidi dausHEIDI DAUS® · brooch, brooches | 2 | 1 | 45 | No | 30–49 |
| Jenny BirdJENNY BIRD US · earring, earrings | 2 | 288 | 54 | Yes | 50–69 |
| John Henricjohnhenric.com · men accessories, mens accessories | 2 | 475 | 0 | No | 30–49 |
| NegativeNegative · loungewear, womens loungewear | 2 | 22 | 4 | No | 50–69 |
| Men's Jeans - Low Rise, Skinny, Boot Cut & More | Old Navyoldnavy.gap.com · jeans for men, men jeans | 2 | 232 | 1 | No | 70+ |
| Men's Shorts | Old Navy - Gapoldnavy.gap.com · men shorts, shorts men | 2 | 263 | 1 | No | 70+ |
| Women's Jeans - Old Navyoldnavy.gap.com · jeans for women, womens denim | 2 | 386 | 1 | No | 70+ |
| Women's Cardigans & Sweaters | Old Navyoldnavy.gap.com · sweaters for women, womens sweaters | 2 | 170 | 1 | No | 70+ |
| Cocktail & Party Dresses for Women | Petal & Pup USAPetal & Pup USA · cocktail dress, cocktail dresses | 2 | 326 | 62 | No | 50–69 |
| Ties For Men - Shop Our Collection - PRIME NeckwearPrime Neckwear · mens ties, ties | 2 | 63 | 11 | No | <30 |
| RevelryRevelry · black bridesmaid dresses, black satin bridesmaid dresses | 2 | 98 | 44 | No | 50–69 |
| SKIMSskims.com · bralette, bralettes | 2 | 692 | 82 | Yes | 70+ |
| Graphic TeesThreadheads · baby tee, baby tees | 2 | 255 | 64 | No | 30–49 |
| Princess PollyPrincess Polly USA · baby tee, baby tees | 2 | 378 | 33 | No | 70+ |
| Princess PollyPrincess Polly USA · festival outfits, festival wear | 2 | 515 | 33 | Yes | 70+ |
| Abercrombieabercrombie.com · wide leg pants, wide leg trousers | 2 | 19 | 0 | No | 70+ |
| Women's Coats & Jackets | Abercrombie & Fitchabercrombie.com · coat, womens jackets | 2 | 36 | 0 | No | 70+ |
| Denim Jeans for Menbuckle.com · jeans for men, men jeans | 2 | 0 | 48 | No | 50–69 |
| Canvacanva.com · color, colors | 2 | 1058 | 0 | No | 70+ |
| Women's Evening Dresses & Gowns - Elegant Formal Styles – Couture CandyCouture Candy · evening dresses, evening gowns | 2 | 0 | 48 | No | 50–69 |
| Foot Lockerfootlocker.com · white shoes, white sneakers | 2 | 501 | 0 | No | 70+ |
| Good AmericanGOOD AMERICAN · womens denim, womens jeans | 2 | 606 | 2 | No | 70+ |
Terms
The vertical's category terms by demand, whether their search results show an AI Overview, and how many sources and Shopify stores are cited.
| Term | Demand | AI Overview (when recorded) | Citations | Stores cited |
|---|---|---|---|---|
| snake | 100k+ | Yes | 2 | 0 |
| music | 100k+ | No | 0 | 0 |
| football | 100k+ | No | 0 | 0 |
| dolly parton | 100k+ | No | 0 | 0 |
| basketball | 100k+ | No | 0 | 0 |
| cars | 100k+ | Yes | 2 | 0 |
| pickleball | 100k+ | No | 0 | 0 |
| compass | 100k+ | Yes | 2 | 0 |
| soccer | 100k+ | No | 0 | 0 |
| shoes | 100k+ | No | 0 | 0 |
| american flag | 100k+ | Yes | 2 | 0 |
| northern lights | 100k+ | Yes | 3 | 0 |
| animals | 100k+ | No | 0 | 0 |
| baseball | 100k+ | No | 0 | 0 |
| flower | 100k+ | No | 0 | 0 |
| strawberry shortcake | 100k+ | No | 0 | 0 |
| lingerie | 100k+ | Yes | 3 | 1 |
| beach | 100k+ | No | 0 | 0 |
| fire | 100k+ | No | 0 | 0 |
| business casual | 100k+ | Yes | 3 | 0 |
| tennis | 100k+ | No | 0 | 0 |
| art | 100k+ | Yes | 3 | 0 |
| golf | 100k+ | No | 0 | 0 |
| insurance | 100k+ | No | 0 | 0 |
| engagement rings | 100k+ | No | 0 | 0 |
| kiwi | 100k+ | Yes | 6 | 0 |
| waffle | 100k+ | No | 0 | 0 |
| hot | 100k+ | No | 0 | 0 |
| stars | 100k+ | Yes | 5 | 0 |
| books | 100k+ | No | 0 | 0 |
How this is built: for every category term in the vertical that at least ten Shopify stores have a collection page for, we record the Google search results in this market and the sources its AI Overview cites. Cited collection pages are read for their word count, product grid and FAQ. Domain Rating by Ahrefs; exact values for signed-in users, bands otherwise.
Computed 2026/11/02. Recomputed nightly. Domain ratings are shown as bands.
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