Darn Tough
darntough.comSocks, athletic socks and crew socks · 1M visits a month · 377 products from $10 · 52 Meta ads running
Monthly visits
1M
third-party estimate
Products
377
2,662 variants
Price range
$10–$135
median $26
Collections
165
3 new in 90 days
Meta ads
52
running since Jun 2021
Followers
200.5K
largest: Instagram
Traffic
Monthly visits
1M
Sep 2026 · third-party estimate
- Global rank
- #38,864
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
$10–$135
median $26 · 377 products
- Socks80%
- Athletic Socks15%
- Crew Socks4%
Collections
- New in 90 days
- 3
- Linked from home
- 81
- Words of copy per page
- 311
- Topics peers build, not here
- 10
Ads
Meta ads
52
running since 2021-06-04
Video 31%Dynamic 31%Catalog 27%Image 12%
27% land on a collection page
Social
- Facebook173K
- Instagram—
- X—
Search and AI
AI Overview citations
17 / 830
United States · Apparel & Accessories
- Domain rating
- 74
Compared with Apparel & Accessories stores
6K peers
- Collection pages 165peer median 149Higher than 53% of peers
- Words on collection pages 311peer median 40Higher than 84% of peers
- Products 377peer median 690Higher than 34% of peers
- Median price $26peer median $108Higher than 9% of peers
Peers: the 6K Apparel & Accessories stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
Guaranteed for life and made in the USA, Darn Tough socks are the best merino wool socks for hiking, running, work, and everyday wear.
- Sells
- Apparel & Accessories › Clothing › Socks
- Location
- Northfield, United States
- Brands
- 1
- Contact
- Contact email on file. Sign in to see it.