about-face
aboutface.comEye Makeup, makeup and eyeliner · 145K visits a month · 68 products from $3 · 46 Meta ads running
Monthly visits
145K
third-party estimate
Products
68
389 variants
Price range
$3–$135.20
median $22
Collections
131
2 new in 90 days
Meta ads
46
running since Sep 2026
Followers
404.5K
largest: Instagram
Traffic
Monthly visits
145K
Sep 2026 · third-party estimate
- Global rank
- #173,785
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
$3–$135.20
median $22 · 68 products
- Eye Makeup23%
- Makeup16%
- Eyeliner13%
Collections
- New in 90 days
- 2
- Linked from home
- 15
- Words of copy per page
- 3
- Topics peers build, not here
- 10
Ads
Meta ads
46
running since 2026-09-02
Dynamic 43%Video 26%Image 20%Catalog 11%
4% land on a collection page
Social
- Facebook18K
- Instagram—
- TikTokverified216.4K
- X—
Search and AI
AI Overview citations
0 / 313
United States · Health & Beauty
- Domain rating
- 48
Compared with Health & Beauty stores
2.8K peers
- Collection pages 131peer median 57Higher than 72% of peers
- Words on collection pages 3peer median 55Higher than 15% of peers
- Products 68peer median 105Higher than 37% of peers
- Median price $22peer median $44.99Higher than 19% of peers
Peers: the 2.8K Health & Beauty stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. Always vegan, cruelty-free + cleanly formulated.
- Sells
- Health & Beauty › Personal Care › Cosmetics › Makeup › Eye Makeup
- Location
- Los Angeles, United States
- Brands
- 3
- Contact
- Contact email on file. Sign in to see it.