Dwights Outdoors

dwights.co.nz

Hiking Backpacks, prepared meals & entrées and tents · 157.9K visits a month · 1,000+ products from NZ$5 · 40 Meta ads running

Monthly visits
157.9K
third-party estimate
Products
1,000+
2,187 variants
Price range
NZ$5–NZ$4,300
median NZ$276
Collections
357
1 new in 90 days
Meta ads
40
running since Mar 2026
Followers
35K
largest: Facebook

Traffic

Monthly visits
157.9K
Sep 2026 · third-party estimate
Global rank
#208,752

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
NZ$5–NZ$4,300
median NZ$276 · 1,000+ products
  • Hiking Backpacks17%
  • Prepared Meals & Entrées16%
  • Tents14%

Collections

New in 90 days
1
Linked from home
187
Words of copy per page
120
Topics peers build, not here
10
Meta ads
40
running since 2026-03-10
Catalog 38%Image 35%Video 15%Dynamic 10%

15% land on a collection page

Social

  • Facebook35K
  • Instagram—
  • YouTube—

Search and AI

AI Overview citations
0 / 6
United States · Luggage & Bags
Domain rating
33

Compared with Luggage & Bags stores

216 peers
  • Collection pages 357peer median 110
    Higher than 80% of peers
  • Words on collection pages 120peer median 82
    Higher than 56% of peers
  • Products 1.3Kpeer median 256
    Higher than 80% of peers
  • Median price NZ$276peer median NZ$120
    Higher than 71% of peers

Peers: the 216 Luggage & Bags stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

NZ's specialist outdoor retailer since 1979. Shop tramping gear, hiking boots, sleeping bags, tents and technical clothing built for NZ conditions. Fast delivery.

Sells
Luggage & Bags › Backpacks › Hiking Backpacks
Location
Upper Hutt, New Zealand
Brands
44
Contact
Contact email on file. Sign in to see it.