essence makeup
essencemakeup.comMascaras, lip gloss and eyeliner · 349.9K visits a month · 226 products from $0.01 · 20 Meta ads running
Monthly visits
349.9K
third-party estimate
Products
226
537 variants
Price range
$0.01–$49.99
median $4.99
Collections
176
12 new in 90 days
Meta ads
20
running since Apr 2026
Followers
4.2M
largest: Facebook
Traffic
Monthly visits
349.9K
Sep 2026 · third-party estimate
- Global rank
- #75,845
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
$0.01–$49.99
median $4.99 · 226 products
- Mascaras27%
- Lip Gloss21%
- Eyeliner14%
Collections
- New in 90 days
- 12
- Linked from home
- 49
- Words of copy per page
- 2
- Topics peers build, not here
- 10
Ads
Meta ads
20
running since 2026-04-01
Dynamic 75%Image 15%Catalog 5%Video 5%
25% land on a collection page
Social
- Facebook4.2M
- Instagram—
- TikTok173
- TikTokverified3.7M
Search and AI
AI Overview citations
0 / 313
United States · Health & Beauty
- Domain rating
- 49
Compared with Health & Beauty stores
2.8K peers
- Collection pages 172peer median 57Higher than 78% of peers
- Words on collection pages 2peer median 55Higher than 10% of peers
- Products 226peer median 105Higher than 66% of peers
- Median price $4.99peer median $44.99Higher than 3% of peers
Peers: the 2.8K Health & Beauty stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
Essence Cosmetics is an award-winning makeup brand known for providing innovative, cruelty-free beauty products at very affordable prices
- Sells
- Health & Beauty › Personal Care › Cosmetics › Makeup › Eye Makeup › Mascaras
- Location
- New York, United States
- Brands
- 2
- Contact
- Contact email on file. Sign in to see it.