Estrid
estrid.comRazors & Razor Blades, shaving kits and anti-perspirant · 177.9K visits a month · 81 products from €4 · 574 Meta ads running
Monthly visits
177.9K
third-party estimate
Products
81
322 variants
Price range
€4–€42.95
median €13.45
Collections
38
3 new in 90 days
Meta ads
574
running since Sep 2026
Followers
708.9K
largest: TikTok
Traffic
Monthly visits
177.9K
Sep 2026 · third-party estimate
- Global rank
- #175,410
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
€4–€42.95
median €13.45 · 81 products
- Razors & Razor Blades38%
- Shaving Kits22%
- Anti-Perspirant11%
Collections
- New in 90 days
- 3
- Linked from home
- 8
- Words of copy per page
- 250
- Topics peers build, not here
- 10
Ads
Meta ads
574
running since 2026-09-28
Dynamic 56%Video 34%Image 10%Catalog 0%
5% land on a collection page
Social
- Facebook35K
- Instagram—
- TikTokverified708.9K
Search and AI
AI Overview citations
0 / 313
United States · Health & Beauty
- Domain rating
- 51
Compared with Health & Beauty stores
2.8K peers
- Collection pages 38peer median 57Higher than 39% of peers
- Words on collection pages 250peer median 55Higher than 73% of peers
- Products 81peer median 105Higher than 42% of peers
- Median price €13.45peer median €44.99Higher than 8% of peers
Peers: the 2.8K Health & Beauty stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
A razor and deodorant subscription and vegan body care products for all humans, however you identify - women, men, anyone, everyone. See Estrid's shaving subscription.
- Sells
- Health & Beauty › Personal Care › Shaving & Grooming › Razors & Razor Blades
- Location
- Stockholm, Sweden
- Brands
- 1
- Contact
- Contact email on file. Sign in to see it.