FAO Schwarz
faoschwarz.comStuffed Animals, toy trains & train sets and dolls · 264.3K visits a month · 1,000+ products from $5 · 76 Meta ads running
Monthly visits
264.3K
third-party estimate
Products
1,000+
1,000 variants
Price range
$5–$3,000
median $35
Collections
253
9 new in 90 days
Meta ads
76
running since Oct 2025
Followers
91.8K
largest: Instagram
Traffic
Monthly visits
264.3K
Sep 2026 · third-party estimate
- Global rank
- #151,687
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
$5–$3,000
median $35 · 1,000+ products
- Stuffed Animals36%
- Toy Trains & Train Sets10%
- Dolls10%
Collections
- New in 90 days
- 9
- Linked from home
- 93
- Words of copy per page
- 35
- Topics peers build, not here
- 10
Ads
Meta ads
76
running since 2025-10-27
Catalog 71%Carousel 16%Dynamic 8%Video 5%
80% land on a collection page
Social
- Facebook69K
- Instagram—
- Pinterest—
- TikTokverified27.4K
Search and AI
AI Overview citations
1 / 33
United States · Toys & Games
- Domain rating
- 66
Compared with Toys & Games stores
449 peers
- Collection pages 249peer median 98Higher than 73% of peers
- Words on collection pages 35peer median 39Higher than 48% of peers
- Products 3.2Kpeer median 825Higher than 75% of peers
- Median price $35peer median $34.99Higher than 50% of peers
Peers: the 449 Toys & Games stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
FAO Schwarz is the ultimate gifting destination for kids, teens and adults. Explore this iconic toy store that offers a huge selection of incredibly unique toys and memorable gifts. Shop now.
- Sells
- Toys & Games › Toys › Dolls, Playsets & Toy Figures › Stuffed Animals
- Location
- New York, United States
- Brands
- 69
- Contact
- Contact email on file. Sign in to see it.