Fenty Beauty
fentybeauty.comFoundations & Concealers, lip gloss and blushes & bronzers · 1.9M visits a month · 1,000+ products from $1.50 · 419 Meta ads running
Monthly visits
1.9M
third-party estimate
Products
1,000+
1,150 variants
Price range
$1.50–$190
median $28
Collections
387
8 new in 90 days
Meta ads
419
running since Jul 2026
Followers
13.2M
largest: Instagram
Traffic
Monthly visits
1.9M
Sep 2026 · third-party estimate
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
$1.50–$190
median $28 · 1,000+ products
- Foundations & Concealers45%
- Lip Gloss14%
- Blushes & Bronzers11%
Collections
- New in 90 days
- 8
- Linked from home
- 46
- Words of copy per page
- 178
- Topics peers build, not here
- 10
Ads
Meta ads
419
running since 2026-07-06
Dynamic 35%Video 30%Image 20%Carousel 15%
24% land on a collection page
Social
- Facebook1.2M
- Instagram—
- TikTokverified3.6M
- X—
Search and AI
AI Overview citations
0 / 313
United States · Health & Beauty
- Domain rating
- 78
Compared with Health & Beauty stores
2.8K peers
- Collection pages 387peer median 57Higher than 90% of peers
- Words on collection pages 178peer median 55Higher than 67% of peers
- Products 1Kpeer median 105Higher than 82% of peers
- Median price $28peer median $44.99Higher than 27% of peers
Peers: the 2.8K Health & Beauty stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.
- Sells
- Health & Beauty › Personal Care › Cosmetics › Makeup › Face Makeup › Foundations & Concealers
- Location
- San Francisco, United States
- Brands
- 7
- Contact
- Contact email on file. Sign in to see it.