FOM SA

freedomofmovement.co.za

Sneakers, handbags and apparel & accessories · 198.2K visits a month · 532 products from ZAR 90 · 109 Meta ads running

Monthly visits
198.2K
third-party estimate
Products
532
1,969 variants
Price range
ZAR 90–ZAR 5,495
median ZAR 1,095
Collections
1,000+
37 new in 90 days
Meta ads
109
running since Sep 2026
Followers
151K
largest: Facebook

Traffic

Monthly visits
198.2K
Sep 2026 · third-party estimate

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
ZAR 90–ZAR 5,495
median ZAR 1,095 · 532 products
  • Sneakers31%
  • Handbags18%
  • Apparel & Accessories13%

Collections

Collections
1,000+
New in 90 days
37
Linked from home
108
Words of copy per page
137
Topics peers build, not here
10
Meta ads
109
running since 2026-09-07
Video 39%Dynamic 38%Image 11%Catalog 8%

59% land on a collection page

Social

  • Facebook151K
  • TikTok46.6K
  • X—

Search and AI

AI Overview citations
0 / 830
United States · Apparel & Accessories
Domain rating
32

Compared with Apparel & Accessories stores

6K peers
  • Collection pages 1.1Kpeer median 149
    Higher than 90% of peers
  • Words on collection pages 137peer median 40
    Higher than 71% of peers
  • Products 532peer median 690
    Higher than 43% of peers
  • Median price ZAR 1,095peer median ZAR 108
    Higher than 78% of peers

Peers: the 6K Apparel & Accessories stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

Freedom of Movement (FOM) is South Africa's go-to premium online fashion & lifestyle retailer. Shop quality selections of clothing, footwear, accessories and more.

Sells
Apparel & Accessories › Shoes › Sneakers
Location
Cape Town, South Africa
Brands
3
Contact
Contact email on file. Sign in to see it.