Glossier

glossier.com

Perfumes & Colognes, lotions & moisturizers and skin care · 1.2M visits a month · 114 products from $5 · 440 Meta ads running

Monthly visits
1.2M
third-party estimate
Products
114
358 variants
Price range
$5–$92
median $29.50
Collections
129
12 new in 90 days
Meta ads
440
running since Oct 2026
Followers
1.1M
largest: TikTok

Traffic

Monthly visits
1.2M
Sep 2026 · third-party estimate
Global rank
#41,128

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
$5–$92
median $29.50 · 114 products
  • Perfumes & Colognes23%
  • Lotions & Moisturizers17%
  • Skin Care15%

Collections

New in 90 days
12
Linked from home
19
Words of copy per page
54
Topics peers build, not here
10
Meta ads
440
running since 2026-10-06
Dynamic 58%Video 23%Image 18%Catalog 1%

19% land on a collection page

Social

  • Facebook430K
  • Instagram—
  • Pinterest—
  • TikTokverified1.1M

Search and AI

AI Overview citations
0 / 313
United States · Health & Beauty
Domain rating
80

Compared with Health & Beauty stores

2.8K peers
  • Collection pages 129peer median 57
    Higher than 72% of peers
  • Words on collection pages 54peer median 55
    Higher than 50% of peers
  • Products 114peer median 105
    Higher than 52% of peers
  • Median price $29.50peer median $44.99
    Higher than 29% of peers

Peers: the 2.8K Health & Beauty stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

Shop The New Beauty Essentials Exclusively At Glossier.com. Good Routines Start Here. Get the Makeup And Skincare Products Inspired By Real People And Their Routines.

Sells
Health & Beauty › Personal Care › Cosmetics › Perfumes & Colognes
Location
New York, United States
Brands
1
Contact
Contact email on file. Sign in to see it.