Herschel Supply Co. USA

herschel.com

Backpacks, headwear and handbags, wallets & cases · 415.2K visits a month · 419 products from $6.99 · 10 Meta ads running

Monthly visits
415.2K
third-party estimate
Products
419
1,653 variants
Price range
$6.99–$380
median $48.99
Collections
163
16 new in 90 days
Meta ads
10
running since Sep 2026
Followers
1M
largest: Facebook

Traffic

Monthly visits
415.2K
Sep 2026 · third-party estimate
Global rank
#95,677

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
$6.99–$380
median $48.99 · 419 products
  • Backpacks26%
  • Headwear20%
  • Handbags, Wallets & Cases11%

Collections

New in 90 days
16
Linked from home
84
Words of copy per page
25
Topics peers build, not here
10
Meta ads
10
running since 2026-09-16
Video 70%Image 30%

100% land on a collection page

Social

  • Facebook1M
  • Instagram—
  • TikTokverified127.4K

Search and AI

AI Overview citations
1 / 6
United States · Luggage & Bags
Domain rating
71

Compared with Luggage & Bags stores

216 peers
  • Collection pages 163peer median 110
    Higher than 62% of peers
  • Words on collection pages 25peer median 82
    Higher than 29% of peers
  • Products 419peer median 256
    Higher than 61% of peers
  • Median price $48.99peer median $120
    Higher than 20% of peers

Peers: the 216 Luggage & Bags stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure