Mustela USA
mustelausa.comBaby Bathing, lotions & moisturizers and baby health · 125.6K visits a month · 71 products from $5 · 24 Meta ads running
Monthly visits
125.6K
third-party estimate
Products
71
85 variants
Price range
$5–$69
median $20
Collections
36
0 new in 90 days
Meta ads
24
running since May 2021
Followers
182K
largest: Facebook
Traffic
Monthly visits
125.6K
Sep 2026 · third-party estimate
- Global rank
- #333,466
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
$5–$69
median $20 · 71 products
- Baby Bathing27%
- Lotions & Moisturizers18%
- Baby Health15%
Collections
- New in 90 days
- 0
- Linked from home
- 25
- Words of copy per page
- 638
- Topics peers build, not here
- 10
Ads
Meta ads
24
running since 2021-05-26
Dynamic 67%Image 25%Catalog 4%Video 4%
88% land on a collection page
Social
- Facebook182K
- Instagram—
- Pinterest—
- TikTokverified15.5K
Search and AI
AI Overview citations
0 / 19
United States · Baby & Toddler
- Domain rating
- 55
Compared with Baby & Toddler stores
128 peers
- Collection pages 36peer median 113Higher than 24% of peers
- Words on collection pages 638peer median 80Higher than 90% of peers
- Products 71peer median 220Higher than 23% of peers
- Median price $20peer median $53.90Higher than 20% of peers
Peers: the 128 Baby & Toddler stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
Mustela is the mom and baby skincare brand with clean & gentle products for the delicate skin of newborns, babies, kids, moms-to-be & new moms.
- Sells
- Baby & Toddler › Baby Bathing
- Location
- New York, United States
- Brands
- 6
- Contact
- Contact email on file. Sign in to see it.