Nécessaire

necessaire.com

Lotions & Moisturizers, bath & body and body wash · 261.8K visits a month · 125 products from $12 · 145 Meta ads running

Monthly visits
261.8K
third-party estimate
Products
125
138 variants
Price range
$12–$150
median $42
Collections
133
4 new in 90 days
Meta ads
145
running since Jan 2026
Followers
230.1K
largest: Instagram

Traffic

Monthly visits
261.8K
Sep 2026 · third-party estimate
Global rank
#143,846

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
$12–$150
median $42 · 125 products
  • Lotions & Moisturizers23%
  • Bath & Body17%
  • Body Wash17%

Collections

New in 90 days
4
Linked from home
24
Words of copy per page
10
Topics peers build, not here
10
Meta ads
145
running since 2026-01-22
Dynamic 51%Image 24%Video 23%Catalog 1%

21% land on a collection page

Social

  • Facebook10K
  • Instagram—
  • TikTokverified31.9K
  • X—

Search and AI

AI Overview citations
3 / 313
United States · Health & Beauty
Domain rating
64

Compared with Health & Beauty stores

2.8K peers
  • Collection pages 133peer median 57
    Higher than 72% of peers
  • Words on collection pages 10peer median 55
    Higher than 28% of peers
  • Products 125peer median 105
    Higher than 54% of peers
  • Median price $42peer median $44.99
    Higher than 46% of peers

Peers: the 2.8K Health & Beauty stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

At Nécessaire, we believe in less but better. We design the personal care we need - The Necessary™ - that supports our health and wellness. We are Climate Neutral Certified, Plastic Neutral Certified and a 1% For The Planet Member. Free shipping | Free returns. #careforyourbody #careforyourplanet #necessaire.

Sells
Health & Beauty › Personal Care › Cosmetics › Skin Care › Lotions & Moisturizers
Location
Manhattan Beach, United States
Brands
3
Contact
Contact email on file. Sign in to see it.