OLAPLEX Inc.

olaplex.com

Retail, hair care and hair sprays · 1.1M visits a month · 142 products from $8 · 749 Meta ads running

Monthly visits
1.1M
third-party estimate
Products
142
142 variants
Price range
$8–$234
median $34
Collections
28
2 new in 90 days
Meta ads
749
running since Oct 2026
Followers
2.5M
largest: Instagram

Traffic

Monthly visits
1.1M
Sep 2026 · third-party estimate
Global rank
#45,726

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
$8–$234
median $34 · 142 products
  • Retail38%
  • Hair Care19%
  • Hair Sprays9%

Collections

New in 90 days
2
Linked from home
20
Words of copy per page
183
Topics peers build, not here
10
Meta ads
749
running since 2026-10-07
Dynamic 36%Catalog 26%Video 22%Image 15%

59% land on a collection page

Social

  • Facebook1.3M
  • Instagram—
  • Pinterest—
  • TikTokverified480.6K

Search and AI

AI Overview citations
1 / 7
United States · Business & Industrial
Domain rating
76

Compared with Business & Industrial stores

113 peers
  • Collection pages 28peer median 128
    Higher than 19% of peers
  • Words on collection pages 183peer median 148
    Higher than 54% of peers
  • Products 142peer median 866
    Higher than 25% of peers
  • Median price $34peer median $82.99
    Higher than 24% of peers

Peers: the 113 Business & Industrial stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

Reach for OLAPLEX for strong, healthier-looking hair you love. Learn how OLAPLEX Bond Building TechnologyTM protects and strengthens every hair type, texture, and style.

Sells
Business & Industrial › Retail
Location
Santa Barbara, United States
Brands
3
Contact
Contact email on file. Sign in to see it.