Otto Frei

ottofrei.com

Tools, jewelry findings and grinding wheels & points · 149.5K visits a month · 1,000+ products from $1.98 · 5 Meta ads running

Monthly visits
149.5K
third-party estimate
Products
1,000+
1,621 variants
Price range
$1.98–$32,950
median $58.51
Collections
283
2 new in 90 days
Meta ads
5
running since Apr 2026
Followers
1.9K
largest: Facebook

Traffic

Monthly visits
149.5K
Sep 2026 · third-party estimate
Global rank
#206,357

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
$1.98–$32,950
median $58.51 · 1,000+ products
  • Tools26%
  • Jewelry Findings18%
  • Grinding Wheels & Points16%

Collections

New in 90 days
2
Linked from home
258
Words of copy per page
2
Topics peers build, not here
10
Meta ads
5
running since 2026-04-14
Catalog 60%Carousel 40%

Social

  • Facebook1.9K
  • Instagram—

Search and AI

AI Overview citations
0 / 91
United States · Hardware
Domain rating
50

Compared with Hardware stores

356 peers
  • Collection pages 283peer median 96
    Higher than 71% of peers
  • Words on collection pages 2peer median 112
    Higher than 7% of peers
  • Products 8.3Kpeer median 512
    Higher than 84% of peers
  • Median price $58.51peer median $64.97
    Higher than 47% of peers

Peers: the 356 Hardware stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

Shop 22,000+ products for jewelers — tools, equipment, metals, findings & gemstones. Volume discounts available. Free shipping over $250. Trusted since 1930.

Sells
Hardware › Tools
Location
Oakland, United States
Brands
77
Contact
Contact email on file. Sign in to see it.