OUAI

theouai.com

Shampoo, conditioners and shampoo & conditioner sets · 396.1K visits a month · 135 products from $10 · 300 Meta ads running

Monthly visits
396.1K
third-party estimate
Products
135
145 variants
Price range
$10–$116
median $32
Collections
89
8 new in 90 days
Meta ads
300
running since Oct 2026
Followers
3M
largest: Instagram

Traffic

Monthly visits
396.1K
Sep 2026 · third-party estimate
Global rank
#122,609

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
$10–$116
median $32 · 135 products
  • Shampoo28%
  • Conditioners23%
  • Shampoo & Conditioner Sets11%

Collections

New in 90 days
8
Linked from home
39
Words of copy per page
187
Topics peers build, not here
10
Meta ads
300
running since 2026-10-01
Video 52%Dynamic 43%Image 5%

35% land on a collection page

Social

  • Facebook129K
  • Instagram—
  • TikTokverified247.6K
  • X—

Search and AI

AI Overview citations
0 / 313
United States · Health & Beauty
Domain rating
68

Compared with Health & Beauty stores

2.8K peers
  • Collection pages 89peer median 57
    Higher than 62% of peers
  • Words on collection pages 187peer median 55
    Higher than 68% of peers
  • Products 135peer median 105
    Higher than 55% of peers
  • Median price $32peer median $44.99
    Higher than 33% of peers

Peers: the 2.8K Health & Beauty stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

Take your beauty routine to the next level with OUAI's award-winning hair & body products, created with high quality ingredients by celebrity stylist Jen Atkin.

Sells
Health & Beauty › Personal Care › Hair Care › Shampoo & Conditioner › Shampoo
Location
Los Angeles, United States
Brands
2
Contact
Contact email on file. Sign in to see it.