Overtone Color

overtone.co

Hair Color, eaux de parfum and conditioners · 296.2K visits a month · 133 products from $4 · 144 Meta ads running

Monthly visits
296.2K
third-party estimate
Products
133
242 variants
Price range
$4–$80
median $15
Collections
185
3 new in 90 days
Meta ads
144
running since Jul 2020
Followers
740.1K
largest: Instagram

Traffic

Monthly visits
296.2K
Aug 2026 · third-party estimate
Global rank
#128,739

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
$4–$80
median $15 · 133 products
  • Hair Color45%
  • Eaux de Parfum18%
  • Conditioners16%

Collections

New in 90 days
3
Linked from home
40
Words of copy per page
24
Topics peers build, not here
10
Meta ads
144
running since 2020-07-31
Dynamic 44%Video 32%Image 17%Carousel 6%

6% land on a collection page

Social

  • Facebook228K
  • Instagram—
  • linkedin—
  • Pinterest—

Search and AI

AI Overview citations
0 / 313
United States · Health & Beauty
Domain rating
59

Compared with Health & Beauty stores

2.8K peers
  • Collection pages 185peer median 57
    Higher than 80% of peers
  • Words on collection pages 24peer median 55
    Higher than 38% of peers
  • Products 133peer median 105
    Higher than 55% of peers
  • Median price $15peer median $44.99
    Higher than 9% of peers

Peers: the 2.8K Health & Beauty stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

Transform your hair in 15 min with Overtone’s vegan color-depositing conditioners & treatment masks. Free shipping on $55+ orders. 100% vegan and cruelty free.

Sells
Health & Beauty › Personal Care › Hair Care › Hair Color
Location
Wilmington, United States
Brands
4
Contact
Contact email on file. Sign in to see it.