PAT McGRATH LABS

patmcgrath.com

Cosmetics, cosmetic sets and lip gloss · 232.2K visits a month · 158 products from $7 · 206 Meta ads running

Monthly visits
232.2K
third-party estimate
Products
158
590 variants
Price range
$7–$334
median $60
Collections
261
12 new in 90 days
Meta ads
206
running since Sep 2026
Followers
596.9K
largest: TikTok

Traffic

Monthly visits
232.2K
Sep 2026 · third-party estimate
Global rank
#146,978

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
$7–$334
median $60 · 158 products
  • Cosmetics84%
  • Cosmetic Sets6%
  • Lip Gloss4%

Collections

New in 90 days
12
Linked from home
47
Words of copy per page
30
Topics peers build, not here
10
Meta ads
206
running since 2026-09-14
Dynamic 39%Image 34%Video 23%Catalog 4%

29% land on a collection page

Social

  • Facebook527K
  • Instagram—
  • TikTok—
  • X—

Search and AI

AI Overview citations
0 / 313
United States · Health & Beauty
Domain rating
67

Compared with Health & Beauty stores

2.8K peers
  • Collection pages 261peer median 57
    Higher than 84% of peers
  • Words on collection pages 30peer median 55
    Higher than 41% of peers
  • Products 158peer median 105
    Higher than 59% of peers
  • Median price $60peer median $44.99
    Higher than 60% of peers

Peers: the 2.8K Health & Beauty stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

Defiantly decadent makeup inspired by editorial artistry, runway glamour and backstage beauty. Shop iconic looks for eyes, lips, complexion essentials and more.

Sells
Health & Beauty › Personal Care › Cosmetics
Location
New York, United States
Brands
3
Contact
Contact email on file. Sign in to see it.