Primary.com
primary.comPajamas, t-shirts and baby & children's sleepwear · 544.2K visits a month · 1,000+ products from $0.01 · 16 Meta ads running
Monthly visits
544.2K
third-party estimate
Products
1,000+
17,363 variants
Price range
$0.01–$94
median $19.50
Collections
1,000+
42 new in 90 days
Meta ads
16
running since Sep 2026
Followers
354K
largest: Facebook
Traffic
Monthly visits
544.2K
Sep 2026 · third-party estimate
- Global rank
- #50,832
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
$0.01–$94
median $19.50 · 1,000+ products
- Pajamas18%
- T-Shirts16%
- Baby & Children's Sleepwear15%
Collections
- New in 90 days
- 42
- Linked from home
- 0
- Words of copy per page
- 7
- Topics peers build, not here
- 10
Ads
Meta ads
16
running since 2026-09-03
Dynamic 56%Video 31%Catalog 13%
38% land on a collection page
Social
- Facebook354K
- Instagram—
- Pinterest—
- TikTokverified4.7K
Search and AI
AI Overview citations
2 / 830
United States · Apparel & Accessories
- Domain rating
- 66
Compared with Apparel & Accessories stores
6K peers
- Collection pages 2.1Kpeer median 149Higher than 91% of peers
- Words on collection pages 7peer median 40Higher than 27% of peers
- Products 1.4Kpeer median 690Higher than 69% of peers
- Median price $19.50peer median $108Higher than 7% of peers
Peers: the 6K Apparel & Accessories stores we track in depth, as of 2026/11/03. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.
- Sells
- Apparel & Accessories › Clothing › Sleepwear & Loungewear › Pajamas
- Location
- New York, United States
- Brands
- 1
- Contact
- Contact email on file. Sign in to see it.