Rachael Ray
rachaelray.comCookware, bakeware and kitchen tools & utensils · 127K visits a month · 159 products from $7.99 · 38 Meta ads running
Monthly visits
127K
third-party estimate
Products
159
304 variants
Price range
$7.99–$279.99
median $44.99
Collections
142
0 new in 90 days
Meta ads
38
running since Aug 2026
Followers
2.7M
largest: TikTok
Traffic
Monthly visits
127K
Sep 2026 · third-party estimate
- Global rank
- #266,355
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
$7.99–$279.99
median $44.99 · 159 products
- Cookware42%
- Bakeware20%
- Kitchen Tools & Utensils20%
Collections
- New in 90 days
- 0
- Linked from home
- 25
- Words of copy per page
- 436
- Topics peers build, not here
- 10
Ads
Meta ads
38
running since 2026-08-03
Video 42%Dynamic 42%Image 8%Catalog 5%
34% land on a collection page
Social
- Facebook1.7M
- Instagram—
- Pinterest—
- TikTokverified2.7M
Search and AI
AI Overview citations
0 / 319
United States · Home & Garden
- Domain rating
- 74
Compared with Home & Garden stores
1.8K peers
- Collection pages 142peer median 105Higher than 57% of peers
- Words on collection pages 436peer median 101Higher than 81% of peers
- Products 159peer median 482Higher than 31% of peers
- Median price $44.99peer median $69.99Higher than 37% of peers
Peers: the 1.8K Home & Garden stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
Official website of Rachael Ray and home to all of Rachael's favorite things. From cookware and recipes to fashion, furniture and more.
- Sells
- Home & Garden › Kitchen & Dining › Cookware & Bakeware › Cookware
- Location
- Vallejo, United States
- Brands
- 20
- Contact
- Contact email on file. Sign in to see it.