Rare Beauty
rarebeauty.comMakeup, apparel & accessories and perfumes & colognes · 677K visits a month · 151 products from $0.01 · 202 Meta ads running
Monthly visits
677K
third-party estimate
Products
151
547 variants
Price range
$0.01–$278
median $26
Collections
53
3 new in 90 days
Meta ads
202
running since Sep 2026
Followers
5.1M
largest: TikTok
Traffic
Monthly visits
677K
Sep 2026 · third-party estimate
- Global rank
- #57,505
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
$0.01–$278
median $26 · 151 products
- Makeup69%
- Apparel & Accessories20%
- Perfumes & Colognes10%
Collections
- New in 90 days
- 3
- Linked from home
- 12
- Words of copy per page
- 0
- Topics peers build, not here
- 10
Ads
Meta ads
202
running since 2026-09-13
Dynamic 53%Image 25%Video 22%
55% land on a collection page
Social
- Facebook—
- Instagram—
- Pinterest—
- TikTokverified5.1M
Search and AI
AI Overview citations
0 / 313
United States · Health & Beauty
- Domain rating
- 73
Compared with Health & Beauty stores
2.8K peers
- Collection pages 53peer median 57Higher than 48% of peers
- Words on collection pages 0peer median 55Higher than 0% of peers
- Products 151peer median 105Higher than 58% of peers
- Median price $26peer median $44.99Higher than 25% of peers
Peers: the 2.8K Health & Beauty stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.
- Sells
- Health & Beauty › Personal Care › Cosmetics › Makeup
- Location
- El Segundo, United States
- Brands
- 2
- Contact
- Contact email on file. Sign in to see it.