Safety 1st

safety1st.com

Convertible Car Seats, baby & pet gates and booster seats · 180.5K visits a month · 180 products from $3.89 · 17 Meta ads running

Monthly visits
180.5K
third-party estimate
Products
180
308 variants
Price range
$3.89–$539.99
median $99.48
Collections
36
1 new in 90 days
Meta ads
17
running since Apr 2026
Followers
109K
largest: Facebook

Traffic

Monthly visits
180.5K
Sep 2026 · third-party estimate
Global rank
#223,224

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
$3.89–$539.99
median $99.48 · 180 products
  • Convertible Car Seats26%
  • Baby & Pet Gates15%
  • Booster Seats13%

Collections

New in 90 days
1
Linked from home
28
Words of copy per page
20
Topics peers build, not here
10
Meta ads
17
running since 2026-04-22
Video 47%Dynamic 35%Image 6%Catalog 6%

35% land on a collection page

Social

  • Facebook109K
  • Instagram—
  • TikTok37.3K

Search and AI

AI Overview citations
0 / 19
United States · Baby & Toddler
Domain rating
67

Compared with Baby & Toddler stores

128 peers
  • Collection pages 36peer median 113
    Higher than 24% of peers
  • Words on collection pages 20peer median 80
    Higher than 29% of peers
  • Products 180peer median 220
    Higher than 42% of peers
  • Median price $99.48peer median $53.90
    Higher than 65% of peers

Peers: the 128 Baby & Toddler stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

Official website for Safety 1st. Shop all-in-one car seats, convertible car seats, rotating car seats, boosters, high chairs, bassinets, strollers, travel systems, baby-proofing, infant health gear and more. Shop Now!

Sells
Baby & Toddler › Baby Transport › Baby & Toddler Car Seats › Convertible Car Seats
Location
Columbus, United States
Brands
4
Contact
Contact email on file. Sign in to see it.