Shop Mattel Australia
shop.mattel.com.auDolls, toys and toy cars · 98.5K visits a month · 283 products from A$1.60 · 23 Meta ads running
Monthly visits
98.5K
third-party estimate
Products
283
267 variants
Price range
A$1.60–A$279.99
median A$34.99
Collections
283
23 new in 90 days
Meta ads
23
running since Oct 2026
Followers
2.5M
largest: TikTok
Traffic
Monthly visits
98.5K
Sep 2026 · third-party estimate
- Global rank
- #336,333
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
A$1.60–A$279.99
median A$34.99 · 283 products
- Dolls37%
- Toys23%
- Toy Cars16%
Collections
- New in 90 days
- 23
- Linked from home
- 53
- Words of copy per page
- 17
- Topics peers build, not here
- 10
Ads
Meta ads
23
running since 2026-10-10
Dynamic 39%Image 26%Carousel 22%Catalog 9%
17% land on a collection page
Social
- Facebook841K
- Instagram—
- linkedin—
- TikTokverified2.5M
Search and AI
AI Overview citations
0 / 33
United States · Toys & Games
Compared with Toys & Games stores
449 peers
- Collection pages 284peer median 98Higher than 76% of peers
- Words on collection pages 17peer median 39Higher than 36% of peers
- Products 283peer median 825Higher than 29% of peers
- Median price A$34.99peer median A$34.99Higher than 50% of peers
Peers: the 449 Toys & Games stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
Introducing the latest arrivals from Mattel. Explore our extensive range of beloved brands such as Barbie, Hot Wheels, Fisher Price, and Thomas & Friends.
- Sells
- Toys & Games › Toys › Dolls, Playsets & Toy Figures › Dolls
- Location
- Brighton, Australia
- Brands
- 32
- Contact
- Contact email on file. Sign in to see it.