SIR.
sirthelabel.comDresses, clothing tops and swim briefs · 291.8K visits a month · 579 products from A$10 · 1228 Meta ads running
Monthly visits
291.8K
third-party estimate
Products
579
3,084 variants
Price range
A$10–A$1,400
median A$260
Collections
100
7 new in 90 days
Meta ads
1228
running since Jan 2026
Followers
586.1K
largest: Instagram
Traffic
Monthly visits
291.8K
Sep 2026 · third-party estimate
- Global rank
- #128,061
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
A$10–A$1,400
median A$260 · 579 products
- Dresses37%
- Clothing Tops25%
- Swim Briefs8%
Collections
- New in 90 days
- 7
- Linked from home
- 38
- Words of copy per page
- 77
- Topics peers build, not here
- 10
Ads
Meta ads
1228
running since 2026-01-04
Video 51%Image 41%Carousel 4%Dynamic 3%
91% land on a collection page
Social
- Facebook17K
- Instagram—
- linkedin—
- Pinterest—
Search and AI
AI Overview citations
1 / 1
Australia · Apparel & Accessories
- Domain rating
- 57
Compared with Apparel & Accessories stores
6K peers
- Collection pages 100peer median 149Higher than 39% of peers
- Words on collection pages 77peer median 40Higher than 61% of peers
- Products 579peer median 690Higher than 45% of peers
- Median price A$260peer median A$108Higher than 65% of peers
Peers: the 6K Apparel & Accessories stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
Explore signature SIR. style. Open back dresses, knitted separates and structured tailoring. At home with SIR. sweats or beach side with SIR. swim. Women’s Australian Designer. Free shipping worldwide and a range of easy payment methods including GooglePay, Paypal, Afterpay.
- Sells
- Apparel & Accessories › Clothing › Dresses
- Location
- Rosebery, Australia
- Brands
- 2
- Contact
- Contact email on file. Sign in to see it.