Step2

step2.com

Hardware Accessories, water tables and toy kitchens & play food · 165.7K visits a month · 1,000+ products from $0.05 · 40 Meta ads running

Monthly visits
165.7K
third-party estimate
Products
1,000+
1,052 variants
Price range
$0.05–$1,099.99
median $14.60
Collections
63
2 new in 90 days
Meta ads
40
running since Dec 2025
Followers
252K
largest: Facebook

Traffic

Monthly visits
165.7K
Sep 2026 · third-party estimate

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
$0.05–$1,099.99
median $14.60 · 1,000+ products
  • Hardware Accessories96%
  • Water Tables<1%
  • Toy Kitchens & Play Food<1%

Collections

New in 90 days
2
Linked from home
31
Words of copy per page
97
Topics peers build, not here
10
Meta ads
40
running since 2025-12-10
Dynamic 40%Video 28%Catalog 20%Image 13%

5% land on a collection page

Social

  • Facebook252K
  • Instagram—
  • Pinterest—
  • TikTok13.3K

Search and AI

AI Overview citations
0 / 91
United States · Hardware
Domain rating
60

Compared with Hardware stores

356 peers
  • Collection pages 63peer median 96
    Higher than 35% of peers
  • Words on collection pages 97peer median 112
    Higher than 47% of peers
  • Products 2.8Kpeer median 512
    Higher than 71% of peers
  • Median price $14.60peer median $64.97
    Higher than 12% of peers

Peers: the 356 Hardware stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

Shop Step2 for durable kids toys, outdoor playsets, playhouses, water tables, ride-ons, wagons, play kitchens, and home products. Designed for active play, imaginative learning, and everyday family life, Step2 products are built to last and loved by generations.

Sells
Hardware › Hardware Accessories
Location
Streetsboro, United States
Brands
1
Contact
Contact email on file. Sign in to see it.