Stetson

stetson.com

Shirts, cowboy hats and boots · 686.3K visits a month · 1,000+ products from $11 · 141 Meta ads running

Monthly visits
686.3K
third-party estimate
Products
1,000+
9,029 variants
Price range
$11–$5,600
median $150
Collections
214
6 new in 90 days
Meta ads
141
running since Jul 2026
Followers
362.4K
largest: Instagram

Traffic

Monthly visits
686.3K
Sep 2026 · third-party estimate
Global rank
#58,478

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
$11–$5,600
median $150 · 1,000+ products
  • Shirts24%
  • Cowboy Hats17%
  • Boots17%

Collections

New in 90 days
6
Linked from home
97
Words of copy per page
28
Topics peers build, not here
10
Meta ads
141
running since 2026-07-08
Image 34%Dynamic 33%Carousel 17%Video 12%

89% land on a collection page

Social

  • Facebook187K
  • Instagram—
  • Pinterest—
  • X—

Search and AI

AI Overview citations
3 / 830
United States · Apparel & Accessories
Domain rating
67

Compared with Apparel & Accessories stores

6K peers
  • Collection pages 214peer median 149
    Higher than 62% of peers
  • Words on collection pages 28peer median 40
    Higher than 43% of peers
  • Products 1.2Kpeer median 690
    Higher than 65% of peers
  • Median price $150peer median $108
    Higher than 58% of peers

Peers: the 6K Apparel & Accessories stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

An American heritage brand since 1865. Shop timeless hats, boots, apparel and more.

Sells
Apparel & Accessories › Clothing › Clothing Tops › Shirts
Location
Hoboken, United States
Brands
17
Contact
Contact email on file. Sign in to see it.