The Flyfisher

theflyfisher.com.au

Artificial Fishing Flies, fly tying materials and tackle bags & boxes · 19.5K visits a month · 1,000+ products from A$4.95 · 16 Meta ads running

Monthly visits
19.5K
third-party estimate
Products
1,000+
2,259 variants
Price range
A$4.95–A$9,899.95
median A$39.95
Collections
385
2 new in 90 days
Meta ads
16
running since Jan 2026
Followers
5.7K
largest: Facebook

Traffic

Monthly visits
19.5K
Sep 2026 · third-party estimate
Global rank
#1,305,377

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
A$4.95–A$9,899.95
median A$39.95 · 1,000+ products
  • Artificial Fishing Flies32%
  • Fly Tying Materials30%
  • Tackle Bags & Boxes10%

Collections

New in 90 days
2
Linked from home
241
Words of copy per page
414
Topics peers build, not here
10
Meta ads
16
running since 2026-01-15
Video 75%Catalog 25%

13% land on a collection page

Social

  • Facebook5.7K
  • Instagram—

Search and AI

AI Overview citations
2 / 161
United States · Sporting Goods
Domain rating
34

Compared with Sporting Goods stores

741 peers
  • Collection pages 385peer median 99
    Higher than 80% of peers
  • Words on collection pages 414peer median 87
    Higher than 78% of peers
  • Products 2.7Kpeer median 324
    Higher than 80% of peers
  • Median price A$39.95peer median A$88.74
    Higher than 20% of peers

Peers: the 741 Sporting Goods stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

Specialist fly fishing store with the biggest in-stock range. Shop rods, reels, flies, waders, fly tying and more from our South Melbourne showroom.

Sells
Sporting Goods › Outdoor Recreation › Fishing › Fishing Tackle › Fishing Baits & Lures › Artificial Fishing Flies
Location
South Melbourne, Australia
Brands
97
Contact
Contact email on file. Sign in to see it.