Moomin Shop

shop.moomin.com

Mugs, crew socks and keychains · 117.8K visits a month · 1,000+ products from €2.90 · 66 Meta ads running

Monthly visits
117.8K
third-party estimate
Products
1,000+
1,340 variants
Price range
€2.90–€265
median €16.90
Collections
168
21 new in 90 days
Meta ads
66
running since Nov 2025
Followers
551.2K
largest: Instagram

Traffic

Monthly visits
117.8K
Sep 2026 · third-party estimate
Global rank
#245,785

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
€2.90–€265
median €16.90 · 1,000+ products
  • Mugs22%
  • Crew Socks19%
  • Keychains16%

Collections

New in 90 days
21
Linked from home
60
Words of copy per page
61
Topics peers build, not here
10
Meta ads
66
running since 2025-11-18
Video 61%Catalog 21%Image 18%

Social

  • Facebook428K
  • Instagram—
  • TikTokverified216.2K
  • X—

Search and AI

AI Overview citations
0 / 319
United States · Home & Garden

Compared with Home & Garden stores

1.8K peers
  • Collection pages 168peer median 105
    Higher than 61% of peers
  • Words on collection pages 61peer median 101
    Higher than 41% of peers
  • Products 2Kpeer median 482
    Higher than 74% of peers
  • Median price €16.90peer median €69.99
    Higher than 9% of peers

Peers: the 1.8K Home & Garden stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

Welcome to Moominvalley, home of the Moomin characters and the Moomin shop with the best Moomin products in the world.

Sells
Home & Garden › Kitchen & Dining › Tableware › Drinkware › Mugs
Location
Helsinki, Finland
Brands
59
Contact
Contact email on file. Sign in to see it.