The Oodie
theoodie.comSleepwear & Loungewear, robes and blankets · 623.6K visits a month · 484 products from A$15 · 227 Meta ads running
Monthly visits
623.6K
third-party estimate
Products
484
1,421 variants
Price range
A$15–A$169
median A$75
Collections
302
32 new in 90 days
Meta ads
227
running since Oct 2026
Followers
447.2K
largest: Instagram
Traffic
Monthly visits
623.6K
Sep 2026 · third-party estimate
- Global rank
- #65,720
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
A$15–A$169
median A$75 · 484 products
- Sleepwear & Loungewear46%
- Robes13%
- Blankets13%
Collections
- New in 90 days
- 32
- Linked from home
- 59
- Words of copy per page
- 125
- Topics peers build, not here
- 10
Ads
Meta ads
227
running since 2026-10-05
Video 45%Image 41%Dynamic 11%Catalog 3%
93% land on a collection page
Social
- Facebook359K
- Instagram—
- TikTokverified340.7K
- X—
Search and AI
AI Overview citations
0 / 1
Australia · Apparel & Accessories
- Domain rating
- 63
Compared with Apparel & Accessories stores
6K peers
- Collection pages 291peer median 149Higher than 71% of peers
- Words on collection pages 125peer median 40Higher than 69% of peers
- Products 484peer median 690Higher than 40% of peers
- Median price A$75peer median A$108Higher than 40% of peers
Peers: the 6K Apparel & Accessories stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
Experience ultimate comfort with The Oodie. Loved by 4+ million customers worldwide. 30-day returns. Afterpay & Apple Pay available.
- Sells
- Apparel & Accessories › Clothing › Sleepwear & Loungewear
- Location
- Southbank, Australia
- Brands
- 1
- Contact
- Contact email on file. Sign in to see it.