Understatement
shopunderstatement.comBras, briefs and thongs · 138.1K visits a month · 578 products from €7 · 768 Meta ads running
Monthly visits
138.1K
third-party estimate
Products
578
6,861 variants
Price range
€7–€194
median €46
Collections
603
36 new in 90 days
Meta ads
768
running since Sep 2026
Followers
31K
largest: Facebook
Traffic
Monthly visits
138.1K
Sep 2026 · third-party estimate
- Global rank
- #237,432
Traffic sources, top countries and search keywords are shown when you sign in.
Products
Price range
€7–€194
median €46 · 578 products
- Bras37%
- Briefs20%
- Thongs16%
Collections
- New in 90 days
- 36
- Linked from home
- 15
- Words of copy per page
- 184
- Topics peers build, not here
- 10
Ads
Meta ads
768
running since 2026-09-21
Dynamic 69%Video 18%Image 11%Carousel 2%
78% land on a collection page
Social
- Facebook31K
- Instagram—
- Pinterest—
- TikTok—
Search and AI
AI Overview citations
0 / 830
United States · Apparel & Accessories
- Domain rating
- 37
Compared with Apparel & Accessories stores
6K peers
- Collection pages 599peer median 149Higher than 87% of peers
- Words on collection pages 184peer median 40Higher than 75% of peers
- Products 578peer median 690Higher than 45% of peers
- Median price €46peer median €108Higher than 24% of peers
Peers: the 6K Apparel & Accessories stores we track in depth, as of 2026/11/02. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure
About
Understatement reclaims women’s underwear for women. No annoying underwire. No restrictive padding. No itchy tags. Our bralettes and panties are designed with comfort at the core and made to complement every body. We carefully handpick all materials to create undergarments that feel as good as they look.
- Sells
- Apparel & Accessories › Clothing › Lingerie › Bras
- Location
- Stockholm, Sweden
- Brands
- 2
- Contact
- Contact email on file. Sign in to see it.