UNIVERSAL SURPLUS

universal-surplus.com

Coats & Jackets, pants and apparel & accessories · 83.1K visits a month · 357 products from €5 · 40 Meta ads running

Monthly visits
83.1K
third-party estimate
Products
357
1,454 variants
Price range
€5–€482
median €79
Collections
131
5 new in 90 days
Meta ads
40
running since Sep 2025
Followers
3.2K
largest: Facebook

Traffic

Monthly visits
83.1K
Sep 2026 · third-party estimate
Global rank
#359,153

Traffic sources, top countries and search keywords are shown when you sign in.

Products

Price range
€5–€482
median €79 · 357 products
  • Coats & Jackets25%
  • Pants20%
  • Apparel & Accessories17%

Collections

New in 90 days
5
Linked from home
31
Words of copy per page
3
Topics peers build, not here
10
Meta ads
40
running since 2025-09-16
Image 73%Catalog 25%Carousel 3%

Social

  • Facebook3.2K
  • Instagram—
  • Pinterest—

Search and AI

AI Overview citations
0 / 830
United States · Apparel & Accessories
Domain rating
6

Compared with Apparel & Accessories stores

6K peers
  • Collection pages 129peer median 149
    Higher than 46% of peers
  • Words on collection pages 3peer median 40
    Higher than 20% of peers
  • Products 357peer median 690
    Higher than 33% of peers
  • Median price €79peer median €108
    Higher than 41% of peers

Peers: the 6K Apparel & Accessories stores we track in depth, as of 2026/11/03. Store counts are capped at what we read (1,000 collections, 1,000 products). How we measure

About

Universal Surplus is a Paris based retailer founded in 2012, specializing in vintage military clothing, uniforms, and workwear. We offer curated surplus pieces known for their quality and durability, and we develop our own accurate military and workwear reproductions built to modern standards.

Sells
Apparel & Accessories › Clothing › Outerwear › Coats & Jackets
Location
Paris, France
Brands
1
Contact
Contact email on file. Sign in to see it.