Lūmmi in Colour Babywear

lummiincolour.com.au

Apparel & Accessories Vermont, Australia

Audit collection pages Inspect with the extension Visit store

Signals

Monthly visits

29.8K

Active ads

—

Followers

—

Products

226

Collections

132

Median price

A$18

Traffic & engagement

Estimated by SimilarWeb (all channels).

Monthly visits

29.8K

Bounce rate

52%

Pages / visit

2.02

Avg. visit

0:30

Visits over time

Global rank

#965,496

Australia rank

#29,685

Category rank

—

Domain Rating

29/ 100

Domain Rating by Ahrefs

Traffic sources

Organic search37.1%
Direct22.5%
Paid search10.5%
Referrals6.4%
Display ads6.1%
Organic social4.4%
Email4.3%
Paid social4.0%
Affiliate2.7%
AI1.9%

Top countries

Australia79.9%
United States20.1%

Top keywords

cool baby sets170—
lummi in colour70—
lummiincolour20—
lummi in color20—
swaddle10$0.62

Collection pages

Not audited yet. We can read this store's collection pages and report the dead, thin, deep and missing ones.

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Collection topics

Topics other Apparel & Accessories stores build collection pages for, where we could not match a collection on this store:

Matched by collection title and page title across the stores we read in full; a collection under an unusual name can be missed. How we measure

AI Overview visibility

Cited in 1 of the 394 Apparel & Accessories AI Overviews we track (United States, as of 2026/09/16)

Based on the category terms we measure for this vertical, one market, one recorded search per term. Not being cited here does not mean the store never appears. How we measure

Terms where this store is cited

bassinet sheets

Terms where other stores are cited

Full Apparel & Accessories report →

About

Designed in Australia, Lūmmi in Colour was created with a mission to design timeless, gender-neutral designs that can be worn, loved, and passed down through generations of little ones. From clothing and accessories to blankets and cot covers, our collections are made with 100% certified organic cotton.