Balms

Locked

24 Shopify stores have a collection page for "balms", 1 added in the last 90 days. See who ranks, how they title it, what shoppers ask Google, and which stores are missing it.

Also covers: balm

Stores with this collection
24
Added in 90 days
+1
Searches/mo
100–1k
Difficulty
—
What ranks
mixed

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Search interest, 24 months+6% vs a year ago
Search interest, 24 months
Stores adding this collection, per month
Stores adding this collection, per month

Who ranks for it

Search results recorded once for United States (as of 2026/09/14). Rankings and AI Overviews change and vary by user; this is a dated snapshot, not live data. How we measure

#PageTypeDR
2merriam-webster.commerriam-webster.com/dictionary/balmother70+
5Vermont's Original Bag Balmbagbalm.com/brand home30–49
6burtsbees.comburtsbees.com/lip/by-category/balms/collection70+
7balmsherbals.combalmsherbals.com/brand home<30
8Honeybalmhoneybalm.com/brand home<30
10Treat Beautytreatbeauty.com/collections/lipscollection30–49

Cited in Google's AI Overview

What Google's AI Overview cites for this term. Collection pages come first with what they look like — the pages to learn from if you want yours cited.

Search results recorded once for United States (as of 2026/09/14). Rankings and AI Overviews change and vary by user; this is a dated snapshot, not live data. How we measure

SourceTypeWordsProductsFAQDR
Burt’s Beesburtsbees.com · burtsbees.com/lip/by-category/balms/collection00No70+
Merriam-Webstermerriam-webster.com · merriam-webster.com/dictionary/balmother70+
Vermont's Original Bag BalmVermont's Original Bag Balm · bagbalm.com/brand home30–49
Wikipediaen.wikipedia.org · en.wikipedia.org/wiki/Lip_balmother70+
Dictionary.comdictionary.com · dictionary.com/browse/balmother70+
Facebook·A.S Apothecaryfacebook.com · facebook.com/ASApoth/videos/whats-so-special-about-balms-why-do-we-choose-to-make-them-and-how-do-they-work-/1344126140308833/other70+
On the results page:AI OverviewImage packPeople also askShopping

How the top stores build it

StoreCollection titleProductsAds landing hereVisits/mo
Glossier
Balms32—1.2M
Danessa Myricks Beauty
Balms9—686.5K
Primally Pure
Balms3—497.8K
Saje Natural Wellness
Balms8—323.2K
The Beard Club
Beard Balms3—314.1K
MooGoo AU
Balm15—263.4K
Intimate Rose
Balms4—259.5K
Banyan Botanicals
Balms7—244.3K
Bee Balm
Bee Balms27—242.1K
Beautopia Hair & Beauty
Balms0—166.2K

What shoppers ask Google

  • What is the meaning of a balm?
  • What are balms used for?
  • What are the different types of balms?
  • What is the best balm for skin?

Stores in Health & Beauty without this collection

Large stores in the same vertical with no page for this term. The audit shows what else they are missing.

Related topics

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